Three ways to improve your display advertising results
Posted: Mon Jan 27, 2025 5:47 am
Another feature worth noting about display ads is the "remarketing function."
This function allows you to re-display ads to users who visited your website but did not request information or make an inquiry.
By re-delivering your ad to users who have left for some reason or who are gathering information while comparing it with competing products, you can increase the chances that they will consider applying or purchasing.
There are some important points to keep in mind in order to increase the results of display advertising in B2B businesses.
In this chapter, we will explain three points turkey telegram database to keep in mind when running display ads.
① Targeting people with high purchasing intent
With display ads, target those with the highest purchase intent first.
Targeting settings vary widely, including user attributes, place of residence, annual income, and family composition.
Companies using this tool for the first time may be tempted to set up automatic targeting, but caution is required as automation can weaken the relevance of the specified keywords.
Remember to "start small" with users who are highly motivated to purchase, and target users who are highly relevant to your company and products to ensure conversions.
② Set exclusion settings regularly
Regularly setting placement exclusions is also important when running display ads.
This function allows you to re-display ads to users who visited your website but did not request information or make an inquiry.
By re-delivering your ad to users who have left for some reason or who are gathering information while comparing it with competing products, you can increase the chances that they will consider applying or purchasing.
There are some important points to keep in mind in order to increase the results of display advertising in B2B businesses.
In this chapter, we will explain three points turkey telegram database to keep in mind when running display ads.
① Targeting people with high purchasing intent
With display ads, target those with the highest purchase intent first.
Targeting settings vary widely, including user attributes, place of residence, annual income, and family composition.
Companies using this tool for the first time may be tempted to set up automatic targeting, but caution is required as automation can weaken the relevance of the specified keywords.
Remember to "start small" with users who are highly motivated to purchase, and target users who are highly relevant to your company and products to ensure conversions.
② Set exclusion settings regularly
Regularly setting placement exclusions is also important when running display ads.