When running Meta Ads

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Consider placement
(Facebook Ads), you should also consider placement.

Advertisements are not only delivered within the Facebook app,
but also to multiple placements including Instagram and apps operated by Meta (Messenger, etc.).

Just because it's a B2B business, if you limit ukraine telegram database your reach to Facebook, you should be careful.
It's true that Facebook has a huge number of users, at 2.9 billion, but Instagram also has a huge number of users, at 2 billion, so there's no reason not to use it.
There's a good chance of generating conversions, so we recommend using it in conjunction with Instagram.

Depending on the product, you may want to exclude audience networks that can be delivered to apps that are affiliated with Facebook. Although
affiliated apps are said to have lower CPC (cost per click), there is a possibility that ads may be delivered due to clicks caused by malfunctions.Automate ad creative and targeting
You can combine various ad formats and submit up to 150 creatives in one campaign.
A single campaign can deliver to both new and existing targets.
This ASC can be set up from Ads Manager, just like other Meta ads (Facebook ads).
The fact that it reduces the number of creative production steps and eliminates the need for extra resources is a major benefit for companies and ad managers.

summary
Meta Ads (Facebook Ads) can offer great cost-effectiveness depending on how you operate and utilize them.

Companies that have previously thought of advertising campaigns as being suitable for BtoC products may now understand that they can also be fully utilized in BtoB businesses. By
grasping the key points to be tackled and making good use of operational benefits, you can determine conversion points and ensure the effectiveness of your advertising.