There are different forms and types of marketing that can be successfully executed, one of them –although it is one of the oldest but still current- is email marketing . It is also known as emailing or e-mailing and works as a direct communication channel with potential customers.
What is email marketing?
This function is based on a japan consumer email list combination of communication and direct marketing . It involves sending mass emails to a specific list of contacts. The objective? To reach potential customers in a simple and effective way, not only in their inboxes but also directly into the customer's hand due to mobile devices. This is because many people have their personal and professional emails available on their smartphone or tablet.
Almost half of emails are opened via mobile devices, so responsive designs are necessary .
With email marketing, it is possible to generate feedback on the products or services offered by a company, as well as promote the brand. Through this technique, sales and opportunities for these campaigns can be increased.
