How to create evergreen content

[mehjabins870]

Guide to writing evergreen content
Designing an "eternal" post is the result of a series of small and simple strategic operations.

Identify the core topic
It all starts here, from the core-topic, or the theme with which you aim to position yourself on search engines.

My advice? Use analytics tools like SEMrush to check the real interest of the purchase shareholder database network in the topic you have chosen. It would be unwise to set up the entire activity on a topic that your readers will not be interested in.

Looking for inspiration?

Find new ideas with Topic Research


SEMrush’s Topic Research tool shows you a list of content ideas, telling you which topics resonate with your audience. So you don’t waste time on dead topics.

With the Keyword Magic Tool , instead, you can analyze a given keyword and discover what questions users ask Google related to that topic you have chosen. If you see that there is interest over time and queries abound, well, you are on the right track: you have your core-topic.

Are you thinking about a pillar page? Then also choose topic clusters
Once you have chosen the macro-topic, it is time to understand how to position yourself concretely. I wrote it before: if the core-topic is "How to replace the spark plug of your Vespa", all you have to do is detail the process.

It’s a different story if the topic is something like “Content Marketing for B2B”. To answer questions on this topic, in my opinion, a pillar-page can be useful, that is, a long-form article (about 2000 words) in which you answer all the most common questions on this topic.

Here, I recommend using multiple tools: use SEMrush, but don’t forget to also look at forums, platforms like Quora or Answerthepublic. The more questions you answer, the better your chances of ranking your content.