The contents, within an e-commerce site, are an increasingly important element to be able to significantly improve the customer experience of users.
These contents will in fact be able to help and guide consumers in the different phases of their purchasing funnel and it is essential that these are personalized as much as possible in order to improve their relevance for consumers and, consequently, your results.
Different types of content
Content E-commerce – An Example
Generalist retail e-commerce
User segmentation is key
The different types of content
Normally we tend to identify the content marketing of our site only in the articles that we can write for the blog. Although these are important it would be reductive to consider them as the only content present: the consumer will in fact perceive as content almost all the elements of our website .
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So when we list of antigua and barbuda consumer email think about what different content to offer to different segments of our consumers, let's not just think about which articles on our blog might interest them, but instead think about how we can customize different elements of the page in order to improve the overall user experience.
To do all this in a manageable way, we must first focus on the user segments that are most valuable to us.
If you want to find out more about user segmentation, you can find more information in our “User Profiling Tips” column or contact us for a consultation with one of our experts .
Let's look at a couple of examples that show you how this content customization can be achieved for both brand sites and more general retail sites.
Benefit: An Example of Content Ecommerce
A very interesting example of E-commerce Content Marketing is the one created by the cosmetics brand Benefit .
Scrolling through the homepage you will realize how rich the offer of contents is, aimed at guiding consumers in choosing their ideal product.
