WhatsApp has become one of the most used communication platforms not only for people but also for businesses. This makes it an obvious choice for you to run marketing campaigns to improve customer engagement to boost sales.
To make the most of WhatsApp and its monstrous user base, you need to have solid engagement strategies and be ready with marketing ideas that will grab the attention of users.
That’s why in this article, I will tell you the benefit 19 Top WhatsApp Marketing Campaign Austria Phone Numbers using WhatsApp as a marketing channel and the 19 best marketing campaign ideas to increase your market reach and maximize engagement. Let’s start by understanding the advantages of using WhatsApp for marketing.
Benefits of using WhatsApp for marketing
WhatsApp marketing offers numerous benefits if you are looking to engage with your audience effectively. With its widespread usage and popularity, WhatsApp provides a direct channel for you to connect with your customers in real time. Having said that, here are some of the benefits of using WhatsApp for marketing:
Expand market reach
WhatsApp is one of the most heavily used applications in the world with millions of daily users and 100 billion messages being sent every day according to Will Cathcart, Head of WhatsApp.
By using WhatsApp, you can leverage these users from all over the globe to grow your business’s target market and ensure consistent lead generation.
However, to run effective WhatsApp marketing campaigns, you need a dynamic marketing solution. Zixflow is a marketing and sales engagement platform. Zixflow’s visual campaign builder enables you to create powerful campaigns to reach out to a wider audience.
Zixflow’s visual WhatsApp marketing campaign builder to set up and run tailored outreach campaigns.
Direct communication
WhatsApp serves as a medium to communicate with your customers directly, making it easy to establish relationships to sell your products effectively.
Also, by having a direct channel for conversing with your customers, you can offer personalized customer support should they come across any problems
Cost-effective
Unlike traditional messaging, where you have to pay per message, WhatsApp utilizes internet data for sending messages. This can significantly lower communication costs. This aspect is particularly helpful if you want to reach customers globally or send a high volume of messages.
Increased conversions
WhatsApp can play a major role in increasing your conversion rate because of its simplicity and ease of use. Plus, the fact that WhatsApp has an outstanding 98% open rate, according to current WhatsApp business statistics, further proves how important it is to your business.
WhatsApp simplifies the process of contacting leads, engaging them with various types of content, and converting them into customers. By sending direct messages and promptly replying to any questions asked by the recipients, WhatsApp can allow you to boost conversions and your bottom line.
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Best WhatsApp marketing campaign ideas
Now that you understand the advantages of utilizing WhatsApp for executing marketing campaigns, next, let’s see some campaign ideas that will give insight into different ways to interact with your potential customers.
Exclusive offers and discounts
One of the most common types of advertising messages sent on WhatsApp, special offers or discount deals can instantly grab the attention of the users, resulting in increased engagement. For example, OnePlus, a smartphone and accessories company, offers special discount deals on its new products to increase conversions.
Exclusive discount offer from OnePlus.
Discount offers work because they are enticing and by tailoring these offers to the needs of individuals, you boost your chances of getting a conversion. To make sure that these deals work in your favor, make them attractive and provide real value to your audience.
There are several types of discount offers that you can use based on your offerings. Here are a few of them:
Percentage discounts: Offer a flat percentage off on purchases made through a unique promo code provided via WhatsApp
Limited-time offers: Time-sensitive deals that create a sense of urgency, encouraging your audience to make decisions quickly.
Buy-one-get-one-free (BOGO) deals: Provide a similar or complementary free item when a customer buys a particular product or service.
You can choose a type of discount according to offerings. Remember that when sending exclusive offers, create a balance between the benefits you are providing to your prospects and maintaining profitability for yourself. Assess the impact of these offers on your bottom line constantly to ensure they are viable in the long run.
