One of the main needs and desires of companies is to be able to re-motivate their users at any time by making the most of all the tools at their disposal. Pop-ups or banners of recommended products on the site are certainly very persuasive and lead users to perform actions (click, purchase, registration, etc.). The limit of these activities, however, is that the user can interact with them only if he or she is browsing the site in real time.
Newsletters are also one of the most effective and most used remarketing tools to communicate with users, provided that they have given their consent to receive promotional communications. In fact, if the user has not left their data and accepted all the necessary consents to be able to contact them, it will be impossible to use email as a means of communication.
What could then be a tool for an effective remarketing strategy, which can recontact users even when they are not browsing the site or for whom we have no data, therefore list of argentina consumer email anonymous users? Push notifications are certainly a valid tool to satisfy these two needs and to complete an effective digital marketing strategy.
What are push notifications?
But let's see what Push notifications are. Push notifications are messages that are shown to the user on both desktop and mobile and that do not require the user to be browsing the site at that specific moment or even to have a browser open. At a graphic level they can contain a title, a message and a link.
The advantage of push notifications, which are real reminders, is that they capture the user's attention when they least expect it, and therefore recall needs or desires. Push notifications, as we have already said, can be used for both desktop and mobile and are used to communicate the start of promotions or discounts or, for example, to remind the user that they have products in their cart.
Push Notifications: How to Use Them in Your Marketing Strategy
Main types of Push Notification
Type 1: push notification to inform and update .
This is the case for those notifications from sites that are intended to inform or provide updates to the user. Such as an update on a flight or hotel reservation, or an update on the status of an order.
Below is an example of an Amazon push notification that updates on the status of an order.
