Is creating a website for my business important in 2024?
Posted: Wed Jan 29, 2025 4:34 am
In a fully digital world, an online presence has become essential for businesses of all sizes. However, many small and medium-sized businesses still ask themselves: " Is creating a website for my company important?". The short answer is yes, and in this content we will explain this question in detail.
A professional website can transform the way you do business, increasing your visibility and increasing your sales. But how exactly? Let’s take a look at the details you need to know about creating a professional website.
Your website is your home on the internet
Think about it: you're going to have an important visitor over to your house. Let's bring it to the human side! It could be your in-laws' first visit or an informal meeting with your company's partners. To do this, you organize and clean your house, and you want it to look presentable so that the visitor feels comfortable and has a good impression of you, right?
Now, think of a website as your company's home on cryptocurrency data the internet . Visitors come in all the time: morning, afternoon, evening, and even at dawn. Your home must always be presentable for visitors, with well-distributed information and an attractive design, whether minimalist or modern.
Why do I compare a website to a "house"? Because, in practice, it is your property. You have the power to decide how to organize each "room", that is, how to present your company's unique features to visitors. You can choose to make a change to the design or change some information at any time.
Unlike social networks, where you have limited power to present yourself, if your entire brand presence is on a social network, what happens if that network goes down? Your digital presence disappears with it. So your website is your home on the internet, while social networks function as a "shared space" with billions of other users.
All the attention is on you
When you send your website link to a potential customer, they click and browse a page that is 100% about you Unlike social media, where they can get distracted by notifications and not pay due attention to your business.
In addition, there are features to capture the user's attention and make them explore your website, such as a large home page, where the user scrolls the screen as if they were viewing a feed, but only seeing the differences of your product or service. With the ease of a floating button, your lead enters your website and ends up on your WhatsApp .
Social media complements the customer experience . If a customer likes what they see on your website, they will check your social media for social proof, such as positive reviews.
Perpetual content
A website offers the opportunity to create a blog to publish valuable articles and content about your brand, functioning as the heart of the website, pumping content to all networks.
A blog is perfect for including keywords related to your business, greatly benefiting SEO (Search Engine Optimization). This way, when people search for your services or products on Google, the likelihood of your website appearing in the results increases. This is what we call ranking , or indexing .
A professional website can transform the way you do business, increasing your visibility and increasing your sales. But how exactly? Let’s take a look at the details you need to know about creating a professional website.
Your website is your home on the internet
Think about it: you're going to have an important visitor over to your house. Let's bring it to the human side! It could be your in-laws' first visit or an informal meeting with your company's partners. To do this, you organize and clean your house, and you want it to look presentable so that the visitor feels comfortable and has a good impression of you, right?
Now, think of a website as your company's home on cryptocurrency data the internet . Visitors come in all the time: morning, afternoon, evening, and even at dawn. Your home must always be presentable for visitors, with well-distributed information and an attractive design, whether minimalist or modern.
Why do I compare a website to a "house"? Because, in practice, it is your property. You have the power to decide how to organize each "room", that is, how to present your company's unique features to visitors. You can choose to make a change to the design or change some information at any time.
Unlike social networks, where you have limited power to present yourself, if your entire brand presence is on a social network, what happens if that network goes down? Your digital presence disappears with it. So your website is your home on the internet, while social networks function as a "shared space" with billions of other users.
All the attention is on you
When you send your website link to a potential customer, they click and browse a page that is 100% about you Unlike social media, where they can get distracted by notifications and not pay due attention to your business.
In addition, there are features to capture the user's attention and make them explore your website, such as a large home page, where the user scrolls the screen as if they were viewing a feed, but only seeing the differences of your product or service. With the ease of a floating button, your lead enters your website and ends up on your WhatsApp .
Social media complements the customer experience . If a customer likes what they see on your website, they will check your social media for social proof, such as positive reviews.
Perpetual content
A website offers the opportunity to create a blog to publish valuable articles and content about your brand, functioning as the heart of the website, pumping content to all networks.
A blog is perfect for including keywords related to your business, greatly benefiting SEO (Search Engine Optimization). This way, when people search for your services or products on Google, the likelihood of your website appearing in the results increases. This is what we call ranking , or indexing .