Interview with Flavia Rubino, expert in Brand Marketing and Agile Branding
Posted: Tue Dec 03, 2024 4:10 am
Digital transformation is accelerating and we are increasingly surrounded by self-styled marketing experts who have the secret formula to invoice tons of millions per second. Fortunately, there are still professionals who embody the fusion between innovation and tradition , between technology and human touch . Flavia Rubino is one of these exceptional figures.
With an extraordinary background that ranges from strategic marketing to digital innovation, Flavia represents the treasure chest of wisdom that allows new talents to still believe in the world of marketing.
Her philosophy is clear : it is not enough to be digital, you have to think digital. That is why, in addition to strategic consultancy, Flavia dedicates herself to training, with a particular focus on young talents and start-ups. Her methodology, a wise mix of theory and practice, has been defined as revolutionary: Lean Branding . Learn the marketing tools supported by, study, research and digital, to see beyond algorithms and data and grasp the real needs of the market and people.
Marketing professionals of this caliber just need to sit back and listen in admiration. The interview with Flavia Rubino, digital communication and influencer marketing expert
Flavia Rubino: Brand Design and Brand Marketing Expert
I always ask my guests an introductory question to break the ice and allow all readers to immerse themselves in the interview with full awareness of the context: tell us who you are, what you do and if you have always dreamed of doing what you do in life?
I'm a woman, a mother of two boys, I'm… oops, better do this again.
I was a marketing director in large consumer goods companies, and then I created my own company to do marketing and marketing research in an innovative way (I call it Conversation Marketing).
When I was little, all I thought about was getting good grades in my exams and playing tennis. My job was supposed to help me get a cat, a motorcycle, a house with a fireplace and lots of books, and I'm happy I did it all. Unfortunately, not long ago I had to scrap my motorcycle and resign myself to a nail in my leg, ruined by someone who was looking at their phone and hit me right in the face... but I made up for it by increasing my family to three cats and a dog.
Interview-with-flavia-rubino-author-agile-branding-and-the-formula-of-trust-Easy-Web-Marketing-SEO-copywriter-and-digital-marketing
How to Brand According to Flavia Rubino
How many ways are there to do Branding? If there are more ways to do Branding!
Apart from everything else, I became passionate Phone Number Database about brand marketing because it deeply investigates human emotions. It is the most humanistic of business disciplines. You can't do business if you don't consider people, I think this is the aspect that fascinates me the most. And this is also the aspect that all types of brands have in common: the relationship with people. Then, obviously, there can be many different types of relationships: the important thing is that they always remain healthy and respectful.
You may be interested in learning more about the category: Branding
A direct question to Flavia Rubino
Can you do marketing and communication without branding?
Yes, but in that case it's called a sale.
Flavia Rubino's experience in large companies
What educational baggage do you bring with you (and jealously preserve) from your experience as an employee? What led you to become an independent worker?
The boundless ambition to leave a positive mark on my world. But I was able to do so only thanks to the very solid training received from large companies, the great marketing training ships.
Flavia Rubino's Ikigai
How and why did you decide that your ikigai , your purpose in the world (if we can call it that) would be Branding outreach?
Can I skip this question? (I answered above
).
I hate ikigai as much as kintsugi (spoiler: unfortunately my bones were not repaired with a nice gold thread, but with iron, tears and blood, and not even repaired completely).
With an extraordinary background that ranges from strategic marketing to digital innovation, Flavia represents the treasure chest of wisdom that allows new talents to still believe in the world of marketing.
Her philosophy is clear : it is not enough to be digital, you have to think digital. That is why, in addition to strategic consultancy, Flavia dedicates herself to training, with a particular focus on young talents and start-ups. Her methodology, a wise mix of theory and practice, has been defined as revolutionary: Lean Branding . Learn the marketing tools supported by, study, research and digital, to see beyond algorithms and data and grasp the real needs of the market and people.
Marketing professionals of this caliber just need to sit back and listen in admiration. The interview with Flavia Rubino, digital communication and influencer marketing expert
Flavia Rubino: Brand Design and Brand Marketing Expert
I always ask my guests an introductory question to break the ice and allow all readers to immerse themselves in the interview with full awareness of the context: tell us who you are, what you do and if you have always dreamed of doing what you do in life?
I'm a woman, a mother of two boys, I'm… oops, better do this again.
I was a marketing director in large consumer goods companies, and then I created my own company to do marketing and marketing research in an innovative way (I call it Conversation Marketing).
When I was little, all I thought about was getting good grades in my exams and playing tennis. My job was supposed to help me get a cat, a motorcycle, a house with a fireplace and lots of books, and I'm happy I did it all. Unfortunately, not long ago I had to scrap my motorcycle and resign myself to a nail in my leg, ruined by someone who was looking at their phone and hit me right in the face... but I made up for it by increasing my family to three cats and a dog.
Interview-with-flavia-rubino-author-agile-branding-and-the-formula-of-trust-Easy-Web-Marketing-SEO-copywriter-and-digital-marketing
How to Brand According to Flavia Rubino
How many ways are there to do Branding? If there are more ways to do Branding!
Apart from everything else, I became passionate Phone Number Database about brand marketing because it deeply investigates human emotions. It is the most humanistic of business disciplines. You can't do business if you don't consider people, I think this is the aspect that fascinates me the most. And this is also the aspect that all types of brands have in common: the relationship with people. Then, obviously, there can be many different types of relationships: the important thing is that they always remain healthy and respectful.
You may be interested in learning more about the category: Branding
A direct question to Flavia Rubino
Can you do marketing and communication without branding?
Yes, but in that case it's called a sale.
Flavia Rubino's experience in large companies
What educational baggage do you bring with you (and jealously preserve) from your experience as an employee? What led you to become an independent worker?
The boundless ambition to leave a positive mark on my world. But I was able to do so only thanks to the very solid training received from large companies, the great marketing training ships.
Flavia Rubino's Ikigai
How and why did you decide that your ikigai , your purpose in the world (if we can call it that) would be Branding outreach?
Can I skip this question? (I answered above
).I hate ikigai as much as kintsugi (spoiler: unfortunately my bones were not repaired with a nice gold thread, but with iron, tears and blood, and not even repaired completely).