What is Google Analytics and how to install it on your website
Posted: Wed Jan 29, 2025 5:03 am
adminGoogle Analytics , SEO OptimizationAlainer Agency , Google Analytics , Website Optimization0
What is Google Analytics and how to install it
Google Analytics is an important analysis tool for efficiently monitoring your online performance and creating consistent strategies for your business.
Google Analytics is a website monitoring and analysis tool that can be used to track a user's interaction with your website or blog. Some of its advantages are: ease of configuration, integration with other Google services such as Adwords and Search Console , and a very complete free version.
You will be able to know how many users the website bank data receives in a given period, how many visitors are online in real time, the main pages accessed, the origins of accesses, in short, a large amount of information that will help you position yourself in the market and in relation to the competition.
what-is-google-analytics
How to set up Google Analytics
To use this tool you must have a Google account.
Go to the Google Analytics website and click on “create an account”. You will need to register some information regarding your website, account name, website URL , time zone of your country, etc.
Read the terms of service, check the box to accept the terms and click “create account”.
Add the Analytics Installation Code. To get the code, you must click on Admin > Tracking Information > Tracking Code, copy the code and insert it into the “footer.php” file of your website. And if you use the WordPress platform , there is the option to easily link your blog through the Google Analytics for WordPress plugin.
If you are not responsible for this or do not know how to do it, ask the webmaster or account administrator to help you.
It is normal that in the first few days after placing the Analytics code on your website, no data will appear in the reports or statistics. This is because your website often takes some time to be indexed by search engines and Analytics itself asks you to wait 24 to 48 hours until it can collect enough data for it to start working correctly. It may be that the website has not yet been indexed by Google.
What is Google Analytics and how to install it
Google Analytics is an important analysis tool for efficiently monitoring your online performance and creating consistent strategies for your business.
Google Analytics is a website monitoring and analysis tool that can be used to track a user's interaction with your website or blog. Some of its advantages are: ease of configuration, integration with other Google services such as Adwords and Search Console , and a very complete free version.
You will be able to know how many users the website bank data receives in a given period, how many visitors are online in real time, the main pages accessed, the origins of accesses, in short, a large amount of information that will help you position yourself in the market and in relation to the competition.
what-is-google-analytics
How to set up Google Analytics
To use this tool you must have a Google account.
Go to the Google Analytics website and click on “create an account”. You will need to register some information regarding your website, account name, website URL , time zone of your country, etc.
Read the terms of service, check the box to accept the terms and click “create account”.
Add the Analytics Installation Code. To get the code, you must click on Admin > Tracking Information > Tracking Code, copy the code and insert it into the “footer.php” file of your website. And if you use the WordPress platform , there is the option to easily link your blog through the Google Analytics for WordPress plugin.
If you are not responsible for this or do not know how to do it, ask the webmaster or account administrator to help you.
It is normal that in the first few days after placing the Analytics code on your website, no data will appear in the reports or statistics. This is because your website often takes some time to be indexed by search engines and Analytics itself asks you to wait 24 to 48 hours until it can collect enough data for it to start working correctly. It may be that the website has not yet been indexed by Google.