So many SKUs are undoubtedly synonymous with a very broad target, which therefore has very different needs: from the athlete looking for maltodextrins to the diabetic looking for blood sugar control strips. It is clear that these two types of targets have very little in common and it is our job, as with any e-commerce, to be able to make it extremely simple for our visitors to select and purchase the most suitable product.
But how can I do it?
Is it possible to show a different site to each user, giving them a unique experience? Yes, thanks to Marketing Personalization !
Let's see how, thanks to a personalized and automated marketing approach, it is possible to radically improve our results while saving time and resources.
Segmenting our audience
Personalize content
Personalized Product Recommendations
Personalizing Behavioral Messages
Internal Search
Segmenting our audience
It is
important to create and list of aruba consumer email understand when different segments are worthwhile for us, to evaluate how many people they are made up of, what their value is and how this can evolve over time. How many athletes visit our site? How many diabetics? What do they buy? How often? It is essential to know this answer in order to be able to give the right priority to our marketing strategies and tactics.
Personalize content
Once
we have identified the most relevant segments, we try to show them, while they browse our site (even anonymously), products that really interest them… does it make sense to show a supplement to a diabetic? Certainly not, but not vice versa either! We try to show not only the most suitable products but also the best content available to us (images, banners, blog articles, videos, etc.). To learn more about this topic, we invite you to read this article: Ecommerce Content Marketing, how to improve Customer Experience.
