Leverage social channels to create a connected community around your brand
Posted: Thu Jan 30, 2025 4:38 am
Give the user a personalized user experience , taking into account previous searches and orders already placed.
In short, it is a matter of putting into play specific and advanced tools, already partly typical of the best B2C eCommerce, and implementing them on the new B2B eCommerce model, which for too long has been considered a minor tool on which the rules of good user experience and communication and cross-selling tools that can bring so much value to companies that compete with the business market do not apply (while they do indeed apply).
Do the B2B eCommerce companies you work with take all these elements into consideration?
I would love to hear about your experience, as a company but especially as a usefulness of self employed database person who interfaces with b2b purchasing platforms on a daily basis. Share your comments below.
We understand that this advertiser hasn't been running many HTML ads over the last month - we're only seeing sporadic activity. It could mean that this format hasn't worked well for them, and that they're testing ads every now and then to see how it goes. This is a reason to stop and see if the same is happening to other websites in your niche.
Additionally, it’s a sign that this domain might have some successful media ads that are worth exploring (and we’ll get to that later).
If you run campaigns in different countries, the “Location” filter will give you more information to think about. For example, we found some interesting trends regarding ad formats in the US and UK:
download the list of backlinks pointing to the old site . Using SEO tools such as Google Search Console, Ahrefs and Majestic, you can download the database of all incoming links (backlinks) obtained from your site. And do you know the SEMrush reports on backlinks ? They are precise and all downloadable as PDFs , to facilitate the analysis work. These backlinks are important because they transfer PageRank to the site pages;
In short, it is a matter of putting into play specific and advanced tools, already partly typical of the best B2C eCommerce, and implementing them on the new B2B eCommerce model, which for too long has been considered a minor tool on which the rules of good user experience and communication and cross-selling tools that can bring so much value to companies that compete with the business market do not apply (while they do indeed apply).
Do the B2B eCommerce companies you work with take all these elements into consideration?
I would love to hear about your experience, as a company but especially as a usefulness of self employed database person who interfaces with b2b purchasing platforms on a daily basis. Share your comments below.
We understand that this advertiser hasn't been running many HTML ads over the last month - we're only seeing sporadic activity. It could mean that this format hasn't worked well for them, and that they're testing ads every now and then to see how it goes. This is a reason to stop and see if the same is happening to other websites in your niche.
Additionally, it’s a sign that this domain might have some successful media ads that are worth exploring (and we’ll get to that later).
If you run campaigns in different countries, the “Location” filter will give you more information to think about. For example, we found some interesting trends regarding ad formats in the US and UK:
download the list of backlinks pointing to the old site . Using SEO tools such as Google Search Console, Ahrefs and Majestic, you can download the database of all incoming links (backlinks) obtained from your site. And do you know the SEMrush reports on backlinks ? They are precise and all downloadable as PDFs , to facilitate the analysis work. These backlinks are important because they transfer PageRank to the site pages;