In this article you will get answers to the following questions:
Why image SEO optimization?
What are Google's requirements for image optimization?
How to optimize images?
Why should you know how to prepare an SEO-friendly image?
Image optimization is part of content optimization;
Google search has a separate image search engine, which is also worth being at the top of the search results.
We have already explained that placing latvia b2b email leads an order for a website developer does not necessarily mean that content optimization will also be carried out. This is due to the fact that website development and website optimization are different services and are performed by different people, but often the specified search engine optimization refers to the architecture of the website itself, not content optimization. Therefore, if the content has not been optimized before, when transferring it, it will not become more optimized. On the other hand, if the content is created from scratch, then it is worth knowing how to adapt it. As a result, we can establish that if your company or institution has a website, its existing content should be checked and optimized, while new content should be adapted already in its preparation phase. For example, when photo services are performed , it is easier to define the technical requirements for the executor.
4 tips to prepare an SEO-friendly image
Preparing an SEO-friendly image is easier than writing SEO-friendly text. It takes knowing the requirements of Google's algorithm to optimize it and a little technical skill to achieve it. These four tips are:
Adjust the size of the image for the home page;
Choose the right compression standard;
Add the relevant Alt attribute;
Add the correct Title attribute.
Types of images to optimize
The types of images to be optimized, as opposed to a possible stereotype, can be of several types: They can be not only photos for articles, but also graphic elements, infographics, screenshots and others. Respectively – all images of a visual nature can be optimized and this can be done according to the same principle, for example, the posted company or institution logo must be adapted to the requirements of search engines in exactly the same way as the caption of the image.
Google search requirements for image customization
Knowing Google's search engine requirements for customization makes it very easy to prepare an SEO-friendly image. These requirements are based on two segments:
Technical requirements for images;
Requirements for image design.
Google mImage technical requirements browser requirements for image customization
The technical requirements of the images are simultaneously limited by four conditions, which are independent of each other:
Image file size;
Image format;
Image resolution;
Image compression.
Image file size
The requirements for the image file size are dictated by its loading speed, where the principle is simple - the smaller the image file size, the better. This is a direct directive from Google's algorithm. Basically, all of the actions that are taken when manipulating an image are aimed at reducing its file size. Image file size is expressed in kilobytes (kb). Recommended image file size is up to 100kb.
Image format
At the same time, it should be remembered that the image also has its format, which is expressed in pixels and is responsible for how big it can be seen on the screen. This parameter has no restrictions on the part of the search engine, but it is dictated by the design of the homepage, so it may be that in order to maintain a certain format size, it is not possible to make its file size up to 100kb. The width of raw images reaches up to 4500px. If the image is not intended to be displayed in the width of the entire screen and will be placed between the texts, then its width can be safely reduced to 800px. But if the image is intended as a feature image in the text, then we recommend looking at what the potential image size is from a programming perspective.
Image resolution
Image resolution is measured by the number of pixels per inch (ppi). More often this parameter is related to the printing and detailing of the image, but it can also be used effectively in preparing an SEO-friendly image. Most computer screens only support 72ppi resolution. This means that it is not worth maintaining images with a higher pixel density on the homepage.
