1. Offer a low-cost online program to earn more money
2. Keep your program constantly available for purchase
3. Offering too many pricing options
4. Put aside the value you give to your customer
5. Forget the competition
6. Take stock of your differences
7. Reduce the importance of packaging
8. Offer discounts
9. Not testing the price of your program online
10. Disregarding your goals
Choosing the price of your future online program is philippines mobile phone numbers database difficult, isn't it? Here are 10 mistakes to avoid to find your ideal price.
When it comes to working on your pricing, you may tend to undervalue your offer and service. If this is the case, know that you are not alone and that choosing the price of your online program is a difficult decision for many.
In this article, I will share with you 10 common mistakes made when pricing an online program:
1. Offer a low-cost online program to earn more money
Have you ever had this bad reflex? Your sales are not taking off as you would like, so you lower your price, telling yourself that you will sell more and that you will make up for it on the quantity? This is a mistake. To talk about pricing, I took out my business courses (they are a bit dated
but the main principles are still relevant) and I came across the concept of price elasticity. The idea is to know to what extent a price variation (increase or decrease) will have an impact on purchasing behavior. Since this is an online program, whose perceived value is high, that it is very qualitative and brings a lot of value, the impact will be very limited.All this to say that a small price will not guarantee the success of your online program.
2. Keep your program constantly available for purchase
Regarding this mistake, I will not be totally categorical. This is quite possible if you have a good reputation and you have "launched" your program several times, you have feedback, your credibility is good and you can rely on systems and tools to sell.
On the other hand, if you have never offered your online training, or if you have only launched it very few times, or if the results have not yet lived up to your expectations, I do not advise you to leave your program on sale continuously. By doing this, you are not encouraging your prospects to make a decision. If they think that your program will be available next month, they will wait, but next month will never come.
When you are certain that your sales page, your emails, etc. are very effective and that you will regularly have traffic to your sales page, you can consider moving to an evergreen system.
