There are over a billion websites on the internet , with more being launched every day. If you’re new to creating and managing a website, you may be overwhelmed by so much competition. How can you make your site stand out and attract your share of traffic ? The first step to getting noticed is an attention-grabbing title and creative tagline . Since these are the first elements your readers will see, you want to make an immediate impression. A title and tagline that highlight singapore b2b leads
your purpose and brand gives you an edge over other sites competing for the same audience’s attention. In this article, we’ll look at what WordPress titles and taglines are and how they impact your site. We’ll also discuss how to create a title and tagline that defines your brand and is optimized for search engines . Let’s get started!
Contents hide
1 What are WordPress Headings and Taglines?
2 How to Create Better Titles and Taglines for WordPress
2.1 Step 1: Choose a name for your website
2.2 Step 2: Create a good tagline
2.2.1 Coming up with a good tagline
3 Why is a good title and tagline so important?
3.1 Search Engine Optimization
4 How to Add SEO Friendly Title and Tagline in WordPress
4.1 Option 1: Use WordPress' built-in title and tagline
4.2 Option 2: Use a WordPress SEO Plugin
5 Conclusion
5.1 Related publications:
What are WordPress Headings and Taglines?
Your site’s title and tagline are usually the first thing visitors see . They give your blog a name and communicate what you’ll find when you visit your site – in a way that’s short, concise, and professional. As you can probably guess, your title is the name of your site. It’s how people identify your brand and how they search for you online. Your tagline , on the other hand, is a short statement, similar to a subheading or tagline, often placed directly below your title. It serves as a short description of what your site is about and why it exists. Combining a strong title with a clear, descriptive tagline gives your site an edge when trying to grab your audience’s attention. Take a look at our own title and tagline combo above. It gives the site its name and clearly and concisely explains what you can expect from our content (themes, plugins , and guides). It may take some time to come up with a well-thought-out title and tagline, but it’s definitely worth the effort. These two simple pieces of text will help you stand out from similar sites. They will also tell readers what your site is about and what tone and style to expect. Most importantly, if done correctly, you can use the title and tagline to improve WordPress search engine optimization ( SEO ).
How to Create Better Titles and Taglines for WordPress
When deciding how to brand your website , you should start by developing a suitable title. Once you have a title, you can create a complementary tagline, and then optimize both elements for SEO purposes. Let's talk about how to accomplish these tasks.
Step 1: Choose a name for your website
Coming up with a website name can be intimidating because it will be the first impression customers have of your site. Think of it this way: Your name is your brand. It’s how people recognize you from all the other websites out there. The key to creating a strong name is understanding the purpose of your site. Is it a personal blog ? Are you starting an e-commerce store , a nonprofit, or an online portfolio? Whatever the case, choosing a name will be easier if you’re clear about your site’s purpose.
Need help finding a website name? When you know what your website is about, it's easier to come up with possible names. But if you're still having trouble, try this:
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Use adjectives or phrases that describe you, or words or phrases that describe what you do. For example, let's say you have a blog about the different things you can do that you can help people with. You could call your blog "Jack (or Jill, or your name) of All Trades."
Intentionally misspell or make up words related to who you are or what you do. Do you provide dictionary and thesaurus help based on specific cases? Name your site "Dictosaurus." Be creative!
Try using a word generator or thesaurus to find new ideas.
Keep your site’s purpose in mind . It’s okay to go with something fun and crazy for a personal blog, but for a business site, you want to have something at least understandable (and a little professional). If your site is your online portfolio or a way to promote your freelance business, a good option is to use your own name as the title — like yourname.com. It may seem too direct, but it tells people who you are without them having to dig through your profile. It allows you to establish yourself and your authority as a brand. Neil Patel, for example, positions himself as an online marketing guru by branding his name:
Step 2: Create a good tagline
