It is no longer just about paper or digital version, but about the language in which the information is read and how it reaches customers and readers.
Since the arrival of social media and internet communication, markets have ceased to have closed borders in this sector and the communication policies of media and companies have begun to realise the need to open up to new markets.
Much of this change comes from globalization and the need to turn to not only national but international sources.
“ It is vital for media or agency journalists argentina email list to have an extra language that helps them to navigate the international environment. Without it, it will be difficult for them to turn to official sources that publish in English or French, or even to create content in a correct way to gain the loyalty of clients and readers ” comment ASTEX, a company specialising in offering specialised language courses.
The way we interact online today has changed the way we understand journalism, marketing and communication from a localised environment to a large, multilingual global showcase.
In 2018, the media and corporations' responsibilities include creating specialized content of interest to their readers or clients, but also creating online marketing campaigns, corporate blogs, and even bilingual versions of content.
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“ We currently work with important companies in the sector such as Omnicom Media Group, Magna Global, and WPP Group, whose key to success is training their employees in languages through courses that are almost tailor-made for them to fulfil their role. We live in a global world, and even more so in terms of information and communication. Denying access to sources in languages is a mistake that is becoming more and more expensive ” conclude ASTEX.
Just look at how companies are increasingly having workers and suppliers who connect remotely from any corner of the world. Ensuring that communication in English is fluid between them is vital to achieving objectives.
