Going digital is an elementary step senegal phone number library to modernize the operation of a company. Internet, preferred path and refuge of your prospects? In this article, discover how to attract, motivate and convince new prospects in the digital age by producing the right communication media. The prospect has a new identity. adapt your communication media! Since when has your prospect acquired so much autonomy? Previously, did BtoB prospects learn about your products or services through advertising? The press? At a trade fair? Or through incessant phone calls, which were not always informative or only led to solutions? While today they finally have the opportunity to keep up to date by themselves ! to access YOUR information.

What is the point of waiting to be contacted when you can do everything yourself, from A (searching for information) to Z (validating this solution)? Yes, nothing is simpler than today. 0 allows you to manage everything according to your customer, whether it is their time, their desires or their needs. How to train and hope to have positive results? Certainly not by always opting for almost aging btob prospecting methods. How to initiate the act of purchasing with effective communication media? Now that you know your prospects' new path, don't hesitate to publish your communication materials where they are likely to go ; there's nothing better to educate them! From your communications to the selection of the service provider, they go through 5 stages of reflection called the project maturity cycle.