Your risks will be minimized

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The condition will obviously be to include a checkbox, in compliance with the GDPR (a double opt-in consent request). This must be easy to understand, not grouped with other offers and above all not pre-checked. Best practices for post-GDPR segmentation and conversion GDPR will guide your strategy towards a more precise segmentation of your customer databases . You will be able to reach your target right in the heart and offer your audience the relevant information they need. By being more specific, you will present much better conversion rates and will be able to be more tactical .

If a particular target does not singapore phone number library feel concerned, you will know it directly and will be able to modify your strategy, if necessary. If one channel works better than another, you will be directly aware of it and will be able to adjust your budget in real time. It is time to take out all the eggs you have put in the mass mailing basket and better distribute them between truly GDPR-friendly channels. Tip: Refocus on your core business and outsource this thankless task to specialists in digital prospecting and data processing.



This way, you have better management of your marketing budget , while being sure to attract qualified prospects via various communication channels. Your strategy is much more agile and perfectly matches your specifications. Only 6% of the stakeholders concerned comply with the General Data Protection Regulation ( Converteo 2017 GDPR Barometer ) In order to be supported in this reorganization of your marketing and sales actions, it is strongly recommended to call upon a subcontractor who presents all the guarantees with regard to compliance with data protection.