What is Preview Text for Email Marketing?

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Email Preview (or Pre-header) Optimization Strategies for your Email Campaigns
Email Design
In Email Marketing, each element plays a crucial role in capturing recipients' attention and stimulating engagement. One of these elements is the preview text.

In this article, we will explore its use in Email Marketing, ebay database differentiating it from the preheader, discuss its compatibility across email clients in 2023, and delve into strategies to optimize its effectiveness.


Preview Text is that short piece of text that provides a preview of the email content and that appears prominently in the recipient's inbox, right next to or below the email subject. Its purpose is to offer a preview of what awaits the recipient when they open the email, effectively encouraging them to do so.

Differences between Preview Text and Preheader
In the email marketing field, the terms “preview text” and “preheader” are often used interchangeably, leading to confusion. However, it is important to understand the distinctions between them in order to effectively use both elements in your email campaigns.