Internal marketing is one of these strategies
Posted: Sat Apr 05, 2025 5:45 am
What is internal marketing ? How can internal marketing improve not only the company's results, but also the organizational climate among employees? It's no longer news: there is a consensus in the corporate world that the better an employee feels, the better their results will be.
In light of this, many companies have innovated, especially technology startups that emerged after the 2000s, with strategies that treat employees as they should always have been treated: as part of the company.
This is a series of strategies that can really improve several areas simultaneously within your company. Also known as internal marketing , in today's content we will explain what internal marketing is , what its fax lists benefits are and how to apply it in practice. Read with us and learn more about the subject, let's go!
What is internal marketing?
What is internal marketing?
But what is internal marketing? Here is the academic definition:
“Internal marketing is an HR management philosophy that coordinates successful internal exchanges between the organization and its employees to achieve successful external exchanges between the organization and its customers.”
Now let's dissect this definition, to make it concrete and useful. Let's focus on these three points:
Human Resources Management Philosophy;
Successful internal exchanges;
Successful external exchanges.
1. Human Resource Management Philosophy
Here the question is very simple: internal marketing concerns human resource management , that is, those theories and practices that are applied by managers and businesspeople to make people work better within the company and those closely linked (for example, suppliers or distributors).
In light of this, many companies have innovated, especially technology startups that emerged after the 2000s, with strategies that treat employees as they should always have been treated: as part of the company.
This is a series of strategies that can really improve several areas simultaneously within your company. Also known as internal marketing , in today's content we will explain what internal marketing is , what its fax lists benefits are and how to apply it in practice. Read with us and learn more about the subject, let's go!
What is internal marketing?
What is internal marketing?
But what is internal marketing? Here is the academic definition:
“Internal marketing is an HR management philosophy that coordinates successful internal exchanges between the organization and its employees to achieve successful external exchanges between the organization and its customers.”
Now let's dissect this definition, to make it concrete and useful. Let's focus on these three points:
Human Resources Management Philosophy;
Successful internal exchanges;
Successful external exchanges.
1. Human Resource Management Philosophy
Here the question is very simple: internal marketing concerns human resource management , that is, those theories and practices that are applied by managers and businesspeople to make people work better within the company and those closely linked (for example, suppliers or distributors).