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Matt Wheeler, CEO of Driftrock, comments: "We are delighted to announce our collaboration with heycar. By combining Driftrock's technology with heycar's in-market audiences and brilliant content, we have created a customer experience that consumers love, while boosting ROI for automotive marketers. The results have already proven impressive, and I'm excited to see how we can innovate even further."

Driftrock stands out as a simple premium automotive publishers. The platform boosts lead acquisition by offering more automotive lead sources than any other provider, while authenticating chinese overseas america data and optimizing lead quality. With its simple publisher management system, Driftrock enables marketing teams and agencies to onboard and manage publishers securely and efficiently.

Additionally, end-to-end lead tracking to purchase ensures marketing spend is optimized to achieve the best possible results.Andy Barclay, Advertising Director at heycar UK, added: "Our partnership with Driftrock underscores our commitment to delivering a world-class experience to both car buyers and OEMs. By integrating Driftrock's advanced lead management capabilities directly into the heycar platform, we're making it easier than ever for consumers to connect with their next vehicle and for OEMs to reach highly qualified buyers. This collaboration not only enhances the car-buying process but also brings significant value to our automotive industry partners.