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Video Reply . comments from your audience using video.
TikTok Shop . TikTok makes it easy for users to purchase items from business accounts directly without leaving the app.
Comparison Between TikTok and Instagram

At a glance, both TikTok and Instagram have superior potential in terms of line database popularity and the functionality of their features.

However, there are some significant differences between the two platforms, including:

1. Audience
TikTok has successfully stolen the attention of people around the world, especially young people from Gen Z. This is proven by 38.5 percent of TikTok users being Gen Z. The rest of TikTok users come from other age groups.

Meanwhile, Instagram users consist of a combination of Gen Z and Millennials, where 29.6 percent of users are Millennials and 32 percent are Gen Z.