The History of Green Marketing

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The history of green marketing dates back to the last century. It was only in the 1960s that global awareness reached such remarkable proportions. By “global,” we mean the entire United States and much of Europe, countries responsible for globalist movements in favor of the environment.

Despite this, it was only almost 3 decades later, in the 1990s, that green marketing products began to gain more space and investment. From then on, their commercialization began to become more common, and it was increasingly easy to find them in markets and television advertisements.

More and more TV news, newspapers and radio reported the whatsapp number list possibility of a shortage of natural resources within 30, 40 or 50 years if nothing was done. Based on this information, consumers themselves began to demand that companies change the composition and production of their products.

In our country, green marketing also began in the 1990s, mainly due to the arrival of “foreign” companies from the US and Europe that had products of this type in their catalogs. Soon after, national companies themselves began to invest in green marketing, which became something very strong, as we can see today.

Principles of green marketing
Principles of green marketing
And what are the principles of green marketing? What do sustainability ethics say about advertising campaigns for products that help the environment? What are the “rules” that new – and old – companies need to follow to really show their consumers that they care about the environment?