On which social media channels do my videos perform best?

[bappy8]

2. Testing
As with many other marketing techniques, testing is important in video marketing. When you test, you can improve your content. And that way, you can grow. With various A/B tests, you can go a long way! Video marketing doesn't have to be difficult and expensive . But what can you test?

What kind of thumbnail appeals to people?
What purpose can video serve for my brand?
What kind of graphics, colors and fonts suit my videos?
Although it sounds like you can do these tests quickly, it takes patience. Don't expect to draw conclusions right after b2b email list one test. Give it at least a month, provided you test regularly.

3. Video duration
Determining the perfect length for your video remains one of the trickiest aspects of video marketing. But at the same time, it’s one of the most important parts to get right. In general, the shorter the better. Your video needs to remain snackable , especially on social media . But make sure you give all the information.

IGTV and YouTube are of course a different story. Those are the places for longer videos, provided they serve a purpose. Want to see concrete numbers? Pelpina gives you those in her article on video duration .