Be the first to get new features
Posted: Sun Apr 06, 2025 8:19 am
Start with the Facebook pixel, which you place on your site with a code. With it, you build (anonymous) rich profiles of the people who visit your site via Facebook. Then you can, for example, create a target group with people who look exactly like the visitors of your site, lookalike audiences .
You can now target posts by zip codes, whereas previously we had to make do with cities, provinces and countries.
Tell Facebook who your regular customers are by uploading your customer list to a 'custom audience'. This makes it easy to approach or exclude that group of people from a campaign. You can also fill such a custom audience with people who show a high level of engagement with your posts, or who have attended your event.
Did you know that Facebook is taking on YouTube? And that you will soon be able to transfer money via Facebook Messenger? There is a lot in the pipeline for the network. Here are some new features that might be worth checking out:
Facebook Messenger is being expanded enormously, for example with a direct payment function buy bulk sms service (comparable to the Tikkie app), booking hotels and chatbots. With the latter you can already get started yourself via Manychat and Chatfuel .
Facebook wants to become our personal television channel with Watch . It will be filled with popular videos and short series. Sports will also get an important place.
Also high on the agenda: Stories like on Instagram now on Facebook, including ads. Due to the relatively low competition, that is certainly something to start with, according to Minkjan.
Extra tip because it's so fun and easy: the poll is back! And now a lot less boring, because you can use gifs.
Be one of the first and experiment away. These are ways to stand out, be original and get the favor factor. Because it should above all remain fun.
Do you recognize the declining reach of your Facebook posts? And what works according to you?
You can now target posts by zip codes, whereas previously we had to make do with cities, provinces and countries.
Tell Facebook who your regular customers are by uploading your customer list to a 'custom audience'. This makes it easy to approach or exclude that group of people from a campaign. You can also fill such a custom audience with people who show a high level of engagement with your posts, or who have attended your event.
Did you know that Facebook is taking on YouTube? And that you will soon be able to transfer money via Facebook Messenger? There is a lot in the pipeline for the network. Here are some new features that might be worth checking out:
Facebook Messenger is being expanded enormously, for example with a direct payment function buy bulk sms service (comparable to the Tikkie app), booking hotels and chatbots. With the latter you can already get started yourself via Manychat and Chatfuel .
Facebook wants to become our personal television channel with Watch . It will be filled with popular videos and short series. Sports will also get an important place.
Also high on the agenda: Stories like on Instagram now on Facebook, including ads. Due to the relatively low competition, that is certainly something to start with, according to Minkjan.
Extra tip because it's so fun and easy: the poll is back! And now a lot less boring, because you can use gifs.
Be one of the first and experiment away. These are ways to stand out, be original and get the favor factor. Because it should above all remain fun.
Do you recognize the declining reach of your Facebook posts? And what works according to you?