a select group of advertisers
Posted: Sun Apr 06, 2025 8:34 am
Search Ads
Many pins are found through the medium's strong search function, both visually (Pinterest Lens) and textually. Keyword targeting has become an important element of setting up advertisements and Pinterest Search Ads (pdf) is also being worked on . For the time being, this option seems to be reserved for
Buyable Pins
In June 2015, Pinterest introduced Buyable Pins . Recognizable by the price tag, these pins can be purchased c level executive list by users within Pinterest , without leaving the platform. Pinterest wants to become a real e-commerce platform with this. You pay via credit card and Apple Pay. According to Pinterest itself, no margin is calculated on the purchase and therefore no money is made. Currently, this option is only accessible via three Pinterest partners, but once set up, these pins can also be used as an advertisement: the Promoted Buyable Pin .
Rich Pins
In Dutch: the Extensive Pin. A Rich Pin retrieves information from your website and displays it within the pin on Pinterest. Think for example of ingredients (recipe pins), product information (product pins) and author information (article pins). These pins are thus enriched with information and stand out even more than regular pins.
Targeting options
How to reach pinners with your Promoted Pins? Within Pinterest's Ads Manager, you can reach your target audience in two ways: based on pinner characteristics and your own 'composite audiences'.
Many pins are found through the medium's strong search function, both visually (Pinterest Lens) and textually. Keyword targeting has become an important element of setting up advertisements and Pinterest Search Ads (pdf) is also being worked on . For the time being, this option seems to be reserved for
Buyable Pins
In June 2015, Pinterest introduced Buyable Pins . Recognizable by the price tag, these pins can be purchased c level executive list by users within Pinterest , without leaving the platform. Pinterest wants to become a real e-commerce platform with this. You pay via credit card and Apple Pay. According to Pinterest itself, no margin is calculated on the purchase and therefore no money is made. Currently, this option is only accessible via three Pinterest partners, but once set up, these pins can also be used as an advertisement: the Promoted Buyable Pin .
Rich Pins
In Dutch: the Extensive Pin. A Rich Pin retrieves information from your website and displays it within the pin on Pinterest. Think for example of ingredients (recipe pins), product information (product pins) and author information (article pins). These pins are thus enriched with information and stand out even more than regular pins.
Targeting options
How to reach pinners with your Promoted Pins? Within Pinterest's Ads Manager, you can reach your target audience in two ways: based on pinner characteristics and your own 'composite audiences'.