Cross-media media spectacle
Posted: Sun Apr 06, 2025 8:55 am
The magic formula
Vlogs were broadcasted on Vodafone's YouTube channel Get Owned. Many vloggers also vlogged and wrote about it on their own channels. The magic formula of these specific vloggers and this challenge was a big hit with this target group. In just over 4 weeks, the channel gained 100,000 subscribers. That is a record for a branded YouTube channel in the Benelux. All these social posts and vlogs also generated a huge amount of media attention and reach for Vodafone. The Vodafone challenge was explained in many newspaper articles and online blogs.
But without the efforts of vloggers, it would never have been such a media spectacle. The cross-media fax lists media behavior of successful vloggers makes them so powerful. This is a must to be a successful influencer. We also see this in the media behavior of the participating vloggers. One of those game vloggers is Gio. He participated in the Get Owned challenge and also published about this on his own channels. This resulted in positive reactions for him. It is striking that he often refers to the vlogs of Vodafone on the Get Owned channel. He also reacts more often under the vlogs on this channel and of course his target group reacts to that! These pushes and engagement ensure positive publicity for Vodafone.
For example, Gio tweeted “Get Owned is keeeeihard, what do you think of the first videos?”, which generated €1,081 PR value for Vodafone and a reach of over 87,000 people. The tweet contains a positive sentiment and provides Vodafone's Get Owned with more brand awareness and engagement.
ROI for Vodafone
But what exactly does the commitment of all these vloggers yield for Vodafone?
Vlogs were broadcasted on Vodafone's YouTube channel Get Owned. Many vloggers also vlogged and wrote about it on their own channels. The magic formula of these specific vloggers and this challenge was a big hit with this target group. In just over 4 weeks, the channel gained 100,000 subscribers. That is a record for a branded YouTube channel in the Benelux. All these social posts and vlogs also generated a huge amount of media attention and reach for Vodafone. The Vodafone challenge was explained in many newspaper articles and online blogs.
But without the efforts of vloggers, it would never have been such a media spectacle. The cross-media fax lists media behavior of successful vloggers makes them so powerful. This is a must to be a successful influencer. We also see this in the media behavior of the participating vloggers. One of those game vloggers is Gio. He participated in the Get Owned challenge and also published about this on his own channels. This resulted in positive reactions for him. It is striking that he often refers to the vlogs of Vodafone on the Get Owned channel. He also reacts more often under the vlogs on this channel and of course his target group reacts to that! These pushes and engagement ensure positive publicity for Vodafone.
For example, Gio tweeted “Get Owned is keeeeihard, what do you think of the first videos?”, which generated €1,081 PR value for Vodafone and a reach of over 87,000 people. The tweet contains a positive sentiment and provides Vodafone's Get Owned with more brand awareness and engagement.
ROI for Vodafone
But what exactly does the commitment of all these vloggers yield for Vodafone?