Whatsapp marketing – the ultimate guide for businesses

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When was the last time you spent an entire day without opening WhatsApp? If you can’t remember, you already have an idea of ​​why it’s such a powerful tool for businesses. And that’s exactly what we’re going to talk about here: WhatsApp Marketing.

WhatsApp Marketing is the use of the app as a strategic channel to connect with customers. Whether it’s to promote products, offer support, send reminders or even close sales, it allows for direct, fast and highly personalized communication.

Why is WhatsApp an essential tool for businesses?
In Brazil, WhatsApp is already part of Brazilian life. With over 147 million active users in the country , it is the preferred communication platform for both personal conversations and professional interactions. This massive presence opens doors for companies to be where their customers already are.

Recent data shows that messages sent via WhatsApp have rcs data japan open rate of over 90% and are often read within five minutes . Compared to other channels, this means that your message has a much higher chance of being seen and, even better, of generating a response.

According to research by Opinion Box , 9 out of 10 people open WhatsApp at least once a day:

whatsapp marketing - frequency of use
The impact on the Brazilian market

In Brazil, companies of all sizes and sectors are using WhatsApp to transform the way they communicate with their customers. Local businesses, such as restaurants and neighborhood stores, use the app to receive orders and send promotions. Large companies, in turn, use it for customer support and personalized campaigns. This flexibility makes WhatsApp an indispensable tool for those who want to strengthen ties with their audience and generate real results.

Throughout this guide, you will discover everything you need to use WhatsApp Marketing strategically, making the most of this tool that is already part of the daily lives of Brazilians.

whatsapp marketing - companies communicate
Advantages of WhatsApp for Businesses
WhatsApp is no longer just another messaging app: it has become a powerful tool for transforming the way businesses connect with their customers. Here are its main advantages:

Direct connection with the customer
Communication is fast, efficient and personal. With WhatsApp, you can interact with customers in real time, creating a closer and more humanized experience.

High engagement rates
Messages sent via WhatsApp have incredibly high open and response rates. While other channels may face barriers like spam filters, WhatsApp ensures that your message reaches the customer.

Flexibility
WhatsApp allows you to send texts, images, videos, documents and links with interactive buttons, providing rich and varied communication. This versatility allows companies to create more engaging and effective campaigns.

Application examples by segment:

Education: Sending enrollment reminders, teaching materials, and important communications to students and guardians.
Health: Scheduling appointments, sending test results and appointment confirmation messages.
E-commerce: Promotions disclosure, after-sales support and sending of interactive links to facilitate purchase closing.
Infoproducers: Invitations to live broadcasts, promotion of new products and direct engagement with leads.
Internet providers: Sending messages for billing, technical support and communication with customers about maintenance or updates.