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Emphasize team collaboration

Posted: Sat Apr 19, 2025 6:28 am
by Jahangir487
More than a third of marketing leaders (37.2%) identify the progression of cross-departmental projects as their main challenge during a crisis. Finding a solution to overcome obstacles while collaborating across teams is essential for executing a rapidly evolving marketing strategy under pressure.

Chart showing 37% of managers struggle to move forward on their projects

Consider the relationship between marketing and creative teams . These two crucial rcs data morocco functions are completely interdependent, making it essential to have transparent processes in place for submitting requests, tracking progress, managing approvals, and meeting deadlines.

Marketers and creatives often have different working styles, which can make working together challenging, especially in a remote environment. While marketers love performance data and analytics, creatives rely more on principles of taste and subjectivity. By establishing a collaboration system focused on transparency, communication, and accountability, it will be much easier to ensure both teams stay on top of their work and achieve common goals.

Teams can take simple steps to achieve this. For example, by creating workflows that structure interactions between them. With clear and standardized workflows, defining a common, regular rhythm for team members will come naturally. This structure will also help centralize communication on a single channel, clarify expectations regarding responsibilities and deadlines, and expand data accessibility—these are the key pillars of effective collaborative work.