How to include GIFs in your digital marketing strategy

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If there's one content format that's been gaining popularity in recent years, it's the GIF. Interestingly, it's nothing new. In fact, this small animation was created in 1987, but it's only now that it's enjoying tremendous popularity.
Today, it's flooding instant messaging conversations, digital media, and social networks. Its success stems from its extreme simplicity; after all, it's nothing more than a series of frames that make up a single-second animation. Therefore, we're looking at a very simple yet visually powerful format , packed with great storytelling and a perfect fit for many digital platforms.

Why should you integrate them into your digital strategy?
GIFs are an excellent way to connect with your audience in a more direct and personal way. The lack of text makes consumers much more receptive, creating a more relaxed conversation with them. And, as we mentioned earlier, their simplicity helps their creation and, consequently, their spread and virality.

How to integrate them into your digital strategy?
However, just because panama mobile database they're on everyone's lips doesn't mean you should use them without a well-thought-out and defined strategy. Below, we detail some tips so you can adapt them to your communications effectively.
In Email Marketing Campaigns:
Email marketing is a channel characterized by its concise text content, so the visual element is an essential resource. Companies use images to capture users' attention. In this context, GIFs can help us stand out from the competition.
Some examples of including them in a newsletter range from showcasing a new product or a tutorial, to highlighting promotions or offers, or even making more striking calls to action.
Generally speaking, GIFs don't weigh much; it's still a good idea to check before sending any email.
In Blogs and Websites:
The inclusion of GIFs in the blogging world also has a place. They can be integrated into a blog post, as part of a banner, or as a way to highlight seasonal or sale products.
On social media,
today more than ever, the goal of any brand on social media is to create original, unique, and relevant content. In other words, they want Facebook and other social media platforms to categorize their content as interesting enough for users. Brands often use GIFs to stand out on their followers' timelines, especially when they want to communicate in a comedic way or with a bit of humor.
They're also a good resource to use in social advertising campaigns, as they connect with users and capture attention more quickly. Although Facebook Ads doesn't allow you to create GIFs directly, it does allow you to upload previously created GIFs.

How do brands use it?
Little by little, GIFs have become integrated into a company's digital strategy. Given their success, even brands themselves create their own GIFs and make them available for consumers to use and share whenever they want. This is a strategy that encourages conversation about the brand, thereby ensuring online visibility.
For example, the video-on-demand platform Netflix exemplifies this perfectly. Taking advantage of the popularity of popular series, it creates several GIFs that often end up going viral. This is the case with Paquita Salas in Spain.