Why did you decide to take our Social Media Strategist Course ?
Posted: Sat Apr 19, 2025 10:48 am
When I started as a domain manager, my knowledge of digital marketing was limited . I had studied some in college, but I still had a lot to learn. I got this position by searching online and responding to a job posting. I passed both interviews and a written test , although I must say that being Italian and being a good writer helped me a lot.
I had many tasks, and I worked incredibly hard to complete them well, on time, and with knowledge of them. I wrote content for the website, newsletters, social media, managed products, pricing, and catalogs. I also handled PR campaigns.
I remember those six months as the most productive and exciting period of my life . I didn't mind working outside of work hours, I didn't mind staying in the office until late at night, because I was happy. I was learning to know "my second and greatest love."
Then you became Content Editor. What type of content did you create, and what was most successful? How did you choose topics and measure their effectiveness within the strategy?
Yes, at this point we needed a defined structure, and growth was our priority. Each person really needed to focus on what they were good at, and that's when I became a content editor and, shortly after, a content manager.
We created content primarily guatemala mobile database for the website, newsletters, and social media. I must say that the content that worked best were our blog articles . When I say they worked best, I mean in terms of traffic, engagement, and assisted conversions. Our main objective for the blog wasn't direct sales , because our readers were passionate about flowers and, most of the time, were already our customers. So, they needed to read tips and interesting news; we needed to somehow strengthen their valuable relationship with the brand.
Choosing topics wasn't always easy , especially when you've already written thousands of articles about flowers, and no matter how beautiful they are, you run out of ideas.
We had a six-monthly editorial calendar , where we included the article title, the topic, and the publication date. Many articles are related to dates that are important to us , such as Valentine's Day, Women's Day, Sant Jordi, or Mother's Day. And yet, we asked ourselves, "What would our readers want to know about Women's Day?"
So, we had to do a detailed search, keyword research, and research into questions users ask online . Useful tools include Quora, Answerthepublic, Google Trends, and the Google Adwords Keyword Planner.
The results were analyzed using two dashboards , one weekly and one monthly, where we had KPIs such as visits, bounce rate, visit time, and so on. We also had a list of the most-read articles.
What should the content, text, etc., be like within an e-commerce site to improve its positioning? What aspects are most emphasized?
When people say that content is king, they're not exaggerating. Often, when speaking with colleagues or friends, I see that content isn't given the proper importance, and it's even thought that without it, a digital strategy that leads to achieving objectives can exist .
I believe that an e-commerce company without a strong and healthy content strategy is destined to disappear . Content, obviously, must be valuable, and yet it's often thought that it must be valuable to Google, but first, it must be valuable to our readers.
It's clear that Google is our God (and nothing is done without its approval), but before thinking about it, we should think about our customers. Even today, I hear people differentiate between SEO and content when talking about texts, as if they were two different things. For me, SEO is content; there can't be a text that isn't well optimized and that doesn't take into consideration the value it should provide to the reader .
So, beyond content optimization, which is a key aspect, an e-commerce text must be clear, short, and direct . We must not forget that our goal is to sell.
When selling a product that is heavily influenced by seasonality, how do you manage your digital strategy to maintain sales consistency?
We don't normally sell out-of-season products, so customers can't see flowers on the website that they can't buy because they don't have them on the market. However, knowing when these products will be available, we develop a content strategy months in advance, launching press releases, articles, and interesting facts through social channels or newsletters. This way, we keep our customers' attention and interest alive .
I had many tasks, and I worked incredibly hard to complete them well, on time, and with knowledge of them. I wrote content for the website, newsletters, social media, managed products, pricing, and catalogs. I also handled PR campaigns.
I remember those six months as the most productive and exciting period of my life . I didn't mind working outside of work hours, I didn't mind staying in the office until late at night, because I was happy. I was learning to know "my second and greatest love."
Then you became Content Editor. What type of content did you create, and what was most successful? How did you choose topics and measure their effectiveness within the strategy?
Yes, at this point we needed a defined structure, and growth was our priority. Each person really needed to focus on what they were good at, and that's when I became a content editor and, shortly after, a content manager.
We created content primarily guatemala mobile database for the website, newsletters, and social media. I must say that the content that worked best were our blog articles . When I say they worked best, I mean in terms of traffic, engagement, and assisted conversions. Our main objective for the blog wasn't direct sales , because our readers were passionate about flowers and, most of the time, were already our customers. So, they needed to read tips and interesting news; we needed to somehow strengthen their valuable relationship with the brand.
Choosing topics wasn't always easy , especially when you've already written thousands of articles about flowers, and no matter how beautiful they are, you run out of ideas.
We had a six-monthly editorial calendar , where we included the article title, the topic, and the publication date. Many articles are related to dates that are important to us , such as Valentine's Day, Women's Day, Sant Jordi, or Mother's Day. And yet, we asked ourselves, "What would our readers want to know about Women's Day?"
So, we had to do a detailed search, keyword research, and research into questions users ask online . Useful tools include Quora, Answerthepublic, Google Trends, and the Google Adwords Keyword Planner.
The results were analyzed using two dashboards , one weekly and one monthly, where we had KPIs such as visits, bounce rate, visit time, and so on. We also had a list of the most-read articles.
What should the content, text, etc., be like within an e-commerce site to improve its positioning? What aspects are most emphasized?
When people say that content is king, they're not exaggerating. Often, when speaking with colleagues or friends, I see that content isn't given the proper importance, and it's even thought that without it, a digital strategy that leads to achieving objectives can exist .
I believe that an e-commerce company without a strong and healthy content strategy is destined to disappear . Content, obviously, must be valuable, and yet it's often thought that it must be valuable to Google, but first, it must be valuable to our readers.
It's clear that Google is our God (and nothing is done without its approval), but before thinking about it, we should think about our customers. Even today, I hear people differentiate between SEO and content when talking about texts, as if they were two different things. For me, SEO is content; there can't be a text that isn't well optimized and that doesn't take into consideration the value it should provide to the reader .
So, beyond content optimization, which is a key aspect, an e-commerce text must be clear, short, and direct . We must not forget that our goal is to sell.
When selling a product that is heavily influenced by seasonality, how do you manage your digital strategy to maintain sales consistency?
We don't normally sell out-of-season products, so customers can't see flowers on the website that they can't buy because they don't have them on the market. However, knowing when these products will be available, we develop a content strategy months in advance, launching press releases, articles, and interesting facts through social channels or newsletters. This way, we keep our customers' attention and interest alive .