The approach: Consolidation of offers and technical restart
Posted: Sun Apr 20, 2025 3:53 am
In collaboration with one medialis, the portfolio was first streamlined and reduced to the four current platforms: Beautyjobagent, Friseurjobagent, Menschen im Salon, and My hair and me.
Since these platforms share a lot of data and are aimed at similar target groups, they were also technically merged into a single, shared platform: a custom development based on the Symfony framework.
This makes it possible for users or companies to log in to all platforms with the same login details and view and maintain their data everywhere. A complex database structure was developed in the background that makes it possible to manage and link all possible data records, such as address data, contact persons, jobs, job searches, hairstyle photos, hair model index cards, and much more. This leads to clean data storage (all data exists only once) and makes work easier on all pages, since data entered once is available ivory coast phone number data everywhere. As part of the relaunch, the layout was modernized and optimized for mobile devices.
spever-backend-symfonyIndividual development based on the Symfony framework
From individual to umbrella brand strategy
The individual brands Beautyjobagent D/A/CH, Friseurjobagent, Menschen im Salon, and My Hair and Me were partially well-known in their respective industries, but failed to leverage any synergies between them.
Together, they developed the new umbrella brand "SPEVER" – a combination of SPEzialisten and VERnetzen. The individual brands subordinate themselves to this new brand, yet remain highly independent. This creates new opportunities for cross-platform communication, especially when addressing advertising and corporate clients.
spever-beautyjobagentThe beauty job boards Beautyjobagent.de , Beautyjobagent.at & Beautyjobagent.ch
Continuous development
Since its relaunch in 2014, the entire platform has been continuously developed and expanded through the integration of new functions. For example, a company hub, a comprehensive advertising banner system, a hair model database, and many convenient features have been added under the hood. Of particular note is the completely redesigned user backend, which uses specially developed algorithms to generate suitable job or personnel suggestions for employees and employers.
The user experience is always the focus – all platforms are continuously improved both in terms of the user interface (frontend) and in terms of "perceived speed." For example, we achieve excellent page speed values despite extensive database queries and the use of numerous assets such as images, videos, and advertising banners.
Since these platforms share a lot of data and are aimed at similar target groups, they were also technically merged into a single, shared platform: a custom development based on the Symfony framework.
This makes it possible for users or companies to log in to all platforms with the same login details and view and maintain their data everywhere. A complex database structure was developed in the background that makes it possible to manage and link all possible data records, such as address data, contact persons, jobs, job searches, hairstyle photos, hair model index cards, and much more. This leads to clean data storage (all data exists only once) and makes work easier on all pages, since data entered once is available ivory coast phone number data everywhere. As part of the relaunch, the layout was modernized and optimized for mobile devices.
spever-backend-symfonyIndividual development based on the Symfony framework
From individual to umbrella brand strategy
The individual brands Beautyjobagent D/A/CH, Friseurjobagent, Menschen im Salon, and My Hair and Me were partially well-known in their respective industries, but failed to leverage any synergies between them.
Together, they developed the new umbrella brand "SPEVER" – a combination of SPEzialisten and VERnetzen. The individual brands subordinate themselves to this new brand, yet remain highly independent. This creates new opportunities for cross-platform communication, especially when addressing advertising and corporate clients.
spever-beautyjobagentThe beauty job boards Beautyjobagent.de , Beautyjobagent.at & Beautyjobagent.ch
Continuous development
Since its relaunch in 2014, the entire platform has been continuously developed and expanded through the integration of new functions. For example, a company hub, a comprehensive advertising banner system, a hair model database, and many convenient features have been added under the hood. Of particular note is the completely redesigned user backend, which uses specially developed algorithms to generate suitable job or personnel suggestions for employees and employers.
The user experience is always the focus – all platforms are continuously improved both in terms of the user interface (frontend) and in terms of "perceived speed." For example, we achieve excellent page speed values despite extensive database queries and the use of numerous assets such as images, videos, and advertising banners.