Digital Marketing Trends in 2024: Everything You Need to Know
Posted: Sun Apr 20, 2025 6:38 am
About 10 years ago, digital marketing was a new thing, and the strategies that worked were quite limited. Today, digital marketing is an essential part of any business strategy, and the possibilities are endless.
With the rapid pace of innovation in the digital world, it’s important to stay up to date with the latest digital marketing trends. In 2024, we’ll see some key trends that will shape the future of digital marketing.
Digital Marketing Trends in 2024
1. Increased use of artificial intelligence (AI)
Artificial intelligence (AI) is transforming every aspect of our lives, and digital marketing is no exception. AI is being used to automate tasks, segment audiences, and generate personalized content.
According to a PwC study, 70% of canada mobile database marketing professionals believe that AI will be essential to the success of their marketing strategies by 2024.
digital marketing
2. Growth of influencer marketing
Influencer marketing is a form of marketing that uses influencers to promote products or services. Influencers are people who have a large following on social media.
Influencer marketing is growing rapidly as people increasingly trust influencer recommendations. According to a Nielsen study, 72% of consumers trust influencer recommendations.
3. Rise of content marketing
Content marketing is a form of marketing that focuses on creating and distributing relevant and valuable content to your target audience. The content can be in the form of text, images, videos, or audio.
Content marketing is an effective strategy for generating leads, increasing brand awareness, and building customer relationships. According to a study by the Content Marketing Institute, 89% of B2B marketers say content marketing is effective for generating leads.
4. Real-time personalization
Real-time personalization is a form of marketing that uses real-time data to create personalized experiences for customers. For example, a website might use a customer’s location to show them relevant products or services.
Real-time personalization is a major trend as customers expect personalized experiences. According to a Salesforce study, 80% of customers expect companies to understand their needs and preferences.
5. Immersive experiences
Immersive experiences are a form of marketing that uses technology to create engaging experiences for customers. For example, a company might use virtual reality or augmented reality to showcase its products or services.
Immersive experiences are a major trend as they enable brands to create more engaging and memorable experiences. According to a Gartner study, 70% of consumers expect brands to offer immersive experiences by 2024.
Trends that most blogs don't talk about
In addition to the trends mentioned above, there are a few other trends worth keeping an eye on in 2024. These trends include:
Sustainability Marketing: Consumers are increasingly concerned about sustainability, and brands that focus on sustainable practices are gaining a competitive advantage.
Experiential marketing: Brands are increasingly focused on creating memorable experiences for customers. This can be done through events, activations, or even simply by creating a website or app that is enjoyable to use.
Voice Marketing: Voice is a rising technology, and brands are beginning to explore how to use it to connect with customers. This could be through virtual assistants, chatbots, or even personalized voice content.
With the rapid pace of innovation in the digital world, it’s important to stay up to date with the latest digital marketing trends. In 2024, we’ll see some key trends that will shape the future of digital marketing.
Digital Marketing Trends in 2024
1. Increased use of artificial intelligence (AI)
Artificial intelligence (AI) is transforming every aspect of our lives, and digital marketing is no exception. AI is being used to automate tasks, segment audiences, and generate personalized content.
According to a PwC study, 70% of canada mobile database marketing professionals believe that AI will be essential to the success of their marketing strategies by 2024.
digital marketing
2. Growth of influencer marketing
Influencer marketing is a form of marketing that uses influencers to promote products or services. Influencers are people who have a large following on social media.
Influencer marketing is growing rapidly as people increasingly trust influencer recommendations. According to a Nielsen study, 72% of consumers trust influencer recommendations.
3. Rise of content marketing
Content marketing is a form of marketing that focuses on creating and distributing relevant and valuable content to your target audience. The content can be in the form of text, images, videos, or audio.
Content marketing is an effective strategy for generating leads, increasing brand awareness, and building customer relationships. According to a study by the Content Marketing Institute, 89% of B2B marketers say content marketing is effective for generating leads.
4. Real-time personalization
Real-time personalization is a form of marketing that uses real-time data to create personalized experiences for customers. For example, a website might use a customer’s location to show them relevant products or services.
Real-time personalization is a major trend as customers expect personalized experiences. According to a Salesforce study, 80% of customers expect companies to understand their needs and preferences.
5. Immersive experiences
Immersive experiences are a form of marketing that uses technology to create engaging experiences for customers. For example, a company might use virtual reality or augmented reality to showcase its products or services.
Immersive experiences are a major trend as they enable brands to create more engaging and memorable experiences. According to a Gartner study, 70% of consumers expect brands to offer immersive experiences by 2024.
Trends that most blogs don't talk about
In addition to the trends mentioned above, there are a few other trends worth keeping an eye on in 2024. These trends include:
Sustainability Marketing: Consumers are increasingly concerned about sustainability, and brands that focus on sustainable practices are gaining a competitive advantage.
Experiential marketing: Brands are increasingly focused on creating memorable experiences for customers. This can be done through events, activations, or even simply by creating a website or app that is enjoyable to use.
Voice Marketing: Voice is a rising technology, and brands are beginning to explore how to use it to connect with customers. This could be through virtual assistants, chatbots, or even personalized voice content.