Be found in searches performed on Google
Posted: Sun Apr 20, 2025 9:28 am
Another fundamental tip in terms of digital marketing for small businesses is to be found in searches carried out on Google, positioning your pages at the top of the searches carried out on the search engine.
This doesn't happen by chance. To get a website to the top of Google, it is necessary to apply SEO techniques , website optimization for search engines, to the website and also to all the content that makes it up.
This is an incredible amount of exposure for your business, especially if it meets a need. By using the right keyword, you can generate qualified traffic that can transform your business.
Even better, even brazil mobile database better, when it comes to digital marketing for small businesses, this will generate thousands of hits to your website, without you having to spend a single cent!
5 – Have an active presence on social media
Another fundamental path in digital marketing for small businesses is to have an active presence on social media. We are not just talking about “posting”, we are talking about having a true social media marketing strategy .
Consumers are increasingly using social media as a tool to communicate with companies, using it as a customer service channel.
It is important to note that social media marketing does not just mean posting. Posts need to generate relationships with your company and develop a true community around your business.
By encouraging your customers to interact with your brand, through publications such as product usage tips, behind-the-scenes footage of the company, promotional information and content that adds something to people's daily lives, they can become promoters of your brand.
Also use the comments you receive on your networks as a way to understand even more about the audience you want to reach and, therefore, improve your communication through these channels.
An Instagram profile and a Facebook page can help you promote your business. Better yet, they can also be used as sales channels. To learn how to do this, we suggest you read our article How to Sell on Social Media .
6 – Invest in content marketing
Another digital marketing tip for small businesses that couldn't be left off our list is investing in Content Marketing , a cheap and efficient strategy.
Your product or service doesn’t have to be found only through ads. If you create a blog associated with your business website, producing content is a great strategy, not only to gain exposure, but also to educate and attract new customers.
This content, talking about your products and services, will not only serve to guide potential customers, but also to generate exposure in search engines and also as posts on social media.
This doesn't happen by chance. To get a website to the top of Google, it is necessary to apply SEO techniques , website optimization for search engines, to the website and also to all the content that makes it up.
This is an incredible amount of exposure for your business, especially if it meets a need. By using the right keyword, you can generate qualified traffic that can transform your business.
Even better, even brazil mobile database better, when it comes to digital marketing for small businesses, this will generate thousands of hits to your website, without you having to spend a single cent!
5 – Have an active presence on social media
Another fundamental path in digital marketing for small businesses is to have an active presence on social media. We are not just talking about “posting”, we are talking about having a true social media marketing strategy .
Consumers are increasingly using social media as a tool to communicate with companies, using it as a customer service channel.
It is important to note that social media marketing does not just mean posting. Posts need to generate relationships with your company and develop a true community around your business.
By encouraging your customers to interact with your brand, through publications such as product usage tips, behind-the-scenes footage of the company, promotional information and content that adds something to people's daily lives, they can become promoters of your brand.
Also use the comments you receive on your networks as a way to understand even more about the audience you want to reach and, therefore, improve your communication through these channels.
An Instagram profile and a Facebook page can help you promote your business. Better yet, they can also be used as sales channels. To learn how to do this, we suggest you read our article How to Sell on Social Media .
6 – Invest in content marketing
Another digital marketing tip for small businesses that couldn't be left off our list is investing in Content Marketing , a cheap and efficient strategy.
Your product or service doesn’t have to be found only through ads. If you create a blog associated with your business website, producing content is a great strategy, not only to gain exposure, but also to educate and attract new customers.
This content, talking about your products and services, will not only serve to guide potential customers, but also to generate exposure in search engines and also as posts on social media.