How to Make a Digital Marketing Plan
Posted: Sun Apr 20, 2025 10:04 am
It is true that many people wonder how to create a digital marketing plan before any other online advertising action, but it is also true that this percentage is still very small when it comes to advertising for small and medium-sized companies.
Most of them launch into digital marketing without any kind of planning and the results are catastrophic, as it is marketing planning that defines objectives, goals and schedules.
The process of creating a digital marketing plan is seen by many people as a tedious and very theoretical step and for this reason it is often ignored or relegated to the background.
And I agree that the operational stage, the hands-on part, is much more exciting and challenging, but without strategic planning in digital marketing , you will be sailing in the dark.
By creating a digital marketing plan, you are already halfway to success, as this is the right way to start.
To help you with this, the uruguay mobile database Marketing Academy team has created a step-by-step guide containing the main points that you should include in your planning.
Tips on how to create a digital marketing plan
If you want to know how to create a successful digital marketing plan , read carefully the short script we created and make any notes you deem necessary to adapt it to your needs.
1 – Define your goals very well
A fundamental recommendation for anyone who wants to know how to create a digital marketing plan : First of all, define your objectives very clearly.
When setting a goal, you must clearly specify what you want to achieve with your digital marketing actions so that your planning is well focused.
Among these objectives, we can have, for example:
Brand exposure and recognition, in what we call Branding;
Lead Generation, that is, mapping potential customers;
Generating relationship points with your customers by creating a community;
Direct sales of services and products in the physical or online environment;
Customer service and guidance.
Another important point of guidance is the goals to be achieved, so that we can define the metrics and KPIs applicable to each case.
Establishing deadlines is also essential, as due to the volume of work involved in any digital marketing campaign, the issue of time can easily get out of control.
Most of them launch into digital marketing without any kind of planning and the results are catastrophic, as it is marketing planning that defines objectives, goals and schedules.
The process of creating a digital marketing plan is seen by many people as a tedious and very theoretical step and for this reason it is often ignored or relegated to the background.
And I agree that the operational stage, the hands-on part, is much more exciting and challenging, but without strategic planning in digital marketing , you will be sailing in the dark.
By creating a digital marketing plan, you are already halfway to success, as this is the right way to start.
To help you with this, the uruguay mobile database Marketing Academy team has created a step-by-step guide containing the main points that you should include in your planning.
Tips on how to create a digital marketing plan
If you want to know how to create a successful digital marketing plan , read carefully the short script we created and make any notes you deem necessary to adapt it to your needs.
1 – Define your goals very well
A fundamental recommendation for anyone who wants to know how to create a digital marketing plan : First of all, define your objectives very clearly.
When setting a goal, you must clearly specify what you want to achieve with your digital marketing actions so that your planning is well focused.
Among these objectives, we can have, for example:
Brand exposure and recognition, in what we call Branding;
Lead Generation, that is, mapping potential customers;
Generating relationship points with your customers by creating a community;
Direct sales of services and products in the physical or online environment;
Customer service and guidance.
Another important point of guidance is the goals to be achieved, so that we can define the metrics and KPIs applicable to each case.
Establishing deadlines is also essential, as due to the volume of work involved in any digital marketing campaign, the issue of time can easily get out of control.