The trend continues to decline.

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No-click searches were at 54.4% in 2018, ad CTR has doubled to 8.8% since 2016, and organic CTR fell to 36.7%. Looking at developments in the US market,

Stopping SEO work now and relying exclusively on Google Ads won't be a safe investment in the long run. Google Ads continually robs you of insight with "simplifications." Google demonstrated this in 2018 with the switch from Google AdWords to Google Ads and this year with the testing of Google Ads Smart Campaigns and Enhanced Campaigns .

This doesn't make online marketing any less stressful. Quite el salvador cell phone number list the opposite. Many online marketers feel like they're just one Google News away from having to completely restructure their traffic strategy.

Conclusion
Google updates are coming. They're coming anytime and forever. Unfortunately, very few people can afford to completely ignore Google as a traffic provider. As interesting (or disturbing) as the data may be, Google update data so soon after the search engine algorithm update should be treated with a grain of salt. So keep a cool head when it comes to Google updates and don't throw your keyword strategy, or your deeper page structure or content strategy, out the window.