A guide to the industry

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Practical knowledge of online marketing:
In 2006 , Practical Online Marketing Knowledge was first published. Until then (and since, of course), there was a lot of talk about online marketing. Numerous specialist books addressed the topic, dealing with sub-disciplines or the young industry in general. The first advertising banners appeared in 1994, followed by a rapid development of online advertising options.

It's all the more astonishing that Erwin Lammenett was the iceland cell phone number list first to define the term "online marketing" in 2006 and clearly distinguish it from internet marketing. Since then, his definitions have prevailed.

Anyone who takes a look at the previous editions of Practical Knowledge of Online Marketing will quickly see the great benefit of the book: It provides a holistic overview of the various online marketing disciplines.