The third step in the chapter
Posted: Mon Apr 21, 2025 3:47 am
Chapter 7 provides readers with an overview of existing online marketing disciplines and an initial assessment of which of these might be suitable for their own company. Anyone expecting a precise, in-depth explanation of the sub-disciplines has picked up the wrong book. While the individual disciplines are introduced here, they clearly serve as an overview of the disciplines, their functions, and possible interactions. The focus is clearly on developing their own online marketing concept. Anyone who would like to delve deeper into individual disciplines should purchase the relevant specialist literature.
Chapter 8 can be understood as a roadmap for concept namibia cell phone number list development. Dr. Lammenett provides inspiration for the approach to developing the specific goals that the (online) marketing concept should pursue. He then goes on to explain how to conduct an analysis of factors such as the competitive situation, budget, and the role of the brand.
is the presentation of various approaches to concept development . Various orientation options are discussed here (budget, zero-base, hard/soft metrics, competition). A solid online marketing concept also includes controlling from day one. This chapter addresses the most important metrics and reports.
Chapter 8 can be understood as a roadmap for concept namibia cell phone number list development. Dr. Lammenett provides inspiration for the approach to developing the specific goals that the (online) marketing concept should pursue. He then goes on to explain how to conduct an analysis of factors such as the competitive situation, budget, and the role of the brand.
is the presentation of various approaches to concept development . Various orientation options are discussed here (budget, zero-base, hard/soft metrics, competition). A solid online marketing concept also includes controlling from day one. This chapter addresses the most important metrics and reports.