Link building: Mario Jung shares his insider knowledge. As part of the XOVI Academy, he held one of those rare link building seminars. With the mission of establishing one of the pillars of SEO for their own company or a client, many participants copy the link building strategies of their competitors. But free riders can only ever ride in the slipstream of pioneers. Instead, the experienced SEO advocates stepping out of the shadows with their own, individual strategies. His argument:
You always make sure to create something unique in your content, but you don't do that in link building. Why?
Simply imitating the competition isn't a promising link building us cell phone number list strategy! Just like with content, individuality is important in link building to stand out from the crowd.
But how? Mario Jung shows the participants of his seminar a shift in perspective that holds great potential for natural backlink building. Upcoming events, projects, and campaigns should always be examined for their link building potential—because they often contain untapped opportunities for backlink building—provided the outreach is carried out well.
Such strategies are certainly more promising than mass link purchases and the associated, omnipresent fear of a penalty or a Google update à la Penguin .
For Mario Jung, the core of his link building seminars is to initiate thought processes that lead to successful “white hat” link building.
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