Techniques and examples of use
Posted: Mon Apr 21, 2025 5:28 am
There’s no point in talking about what it is or what it’s for if I don’t show you how to do storytelling, right? Well, here are some techniques and examples of how to use storytelling:
Don't tell, show!
More than knowing what a product is for, people want to know how it will make their lives easier.
In this tactic, you can use testimonials, success stories, social proof and whatever else is necessary to show the benefits of the product! Want an example?
The campaign 'Airbnb Categories'shows how gambling data poland the experience of renting houses through the platform can provide unforgettable moments. The campaign features short films made with Brazilians enjoying their stay in the rented houses. And to engage the public even more, Brazilian songs by Tim Maia, Zé Roberto and other artists are used!
Demonstrate your brand promise!
Screenshot 2024 02 20 at 15.37.39 Storytelling: what it is and what its role is in the marketing strategy
People connect with stories, and using storytelling to show them what the company does to the lives of people who consume its products and services generates authority and empathy .
An example is the campaign#OnePrincessPullsAnotherda Seda. In the campaign, a black woman gives up tying up her frizzy hair after seeing Disney character Tiana let her own curls down (which were always tied up!). Still inspired by the princess, she informs her ballet students (most of whom are black) that the class will be with their hair down.
In addition to showing its commitment to racial equality and its purpose of taking care of hair for real life and not for the catwalk, the campaign appeals to the emotional side of black women who grew up with their hair being seen as ugly just because it wasn't straight.
Don't tell, show!
More than knowing what a product is for, people want to know how it will make their lives easier.
In this tactic, you can use testimonials, success stories, social proof and whatever else is necessary to show the benefits of the product! Want an example?
The campaign 'Airbnb Categories'shows how gambling data poland the experience of renting houses through the platform can provide unforgettable moments. The campaign features short films made with Brazilians enjoying their stay in the rented houses. And to engage the public even more, Brazilian songs by Tim Maia, Zé Roberto and other artists are used!
Demonstrate your brand promise!
Screenshot 2024 02 20 at 15.37.39 Storytelling: what it is and what its role is in the marketing strategy
People connect with stories, and using storytelling to show them what the company does to the lives of people who consume its products and services generates authority and empathy .
An example is the campaign#OnePrincessPullsAnotherda Seda. In the campaign, a black woman gives up tying up her frizzy hair after seeing Disney character Tiana let her own curls down (which were always tied up!). Still inspired by the princess, she informs her ballet students (most of whom are black) that the class will be with their hair down.
In addition to showing its commitment to racial equality and its purpose of taking care of hair for real life and not for the catwalk, the campaign appeals to the emotional side of black women who grew up with their hair being seen as ugly just because it wasn't straight.