How does visual communication relate to marketing?
Posted: Mon Apr 21, 2025 10:04 am
As we have seen, visual communication is used to convey ideas. Meanwhile, marketing consists of a set of activities carried out to deliver value to the consumer market. For this to happen, it is necessary to go through the stages of creation, planning and development.
Planning and Development
Planning and Development
Properly complying with each of these is switzerland mobile database for the final delivery to the client to be aligned with their interests and needs. Therefore, be aware that the results of this can be diverse and also reflected in visual communication. This is possible both online and offline, which is perceived with business cards, shop windows, websites, social networks , etc.
In this case, when marketing aligns with these elements, each piece of information conveyed in visual resources has a reason for being. For example, Nubank chose the color purple to convey personality and originality, ideas that the brand wants to convey.
However, do not think that these issues are limited to objective information that can be easily perceived by the customer. Marketing also involves the concept of branding , which defines how a company will be seen by the public.
Therefore, a brand can convey values such as natural beauty, friendship, unity, etc. through visual communication. Therefore, these messages must be conveyed to the customer in a simplified way.
Remember that today's lifestyle demands quick information capture. After all, today's consumer, the 5.0, is increasingly impatient and critical. That is, think of features such as speeding up audio sent in instant messages and making short videos go viral. They make it clear that we need to adapt to this scenario and create messages that are easy to understand.
How important is visual communication?
Given the factors presented so far, it is clear how challenging working with visual communication for companies can be. However, the importance it provides makes up for the efforts involved. Follow along and understand!
Planning and Development
Planning and Development
Properly complying with each of these is switzerland mobile database for the final delivery to the client to be aligned with their interests and needs. Therefore, be aware that the results of this can be diverse and also reflected in visual communication. This is possible both online and offline, which is perceived with business cards, shop windows, websites, social networks , etc.
In this case, when marketing aligns with these elements, each piece of information conveyed in visual resources has a reason for being. For example, Nubank chose the color purple to convey personality and originality, ideas that the brand wants to convey.
However, do not think that these issues are limited to objective information that can be easily perceived by the customer. Marketing also involves the concept of branding , which defines how a company will be seen by the public.
Therefore, a brand can convey values such as natural beauty, friendship, unity, etc. through visual communication. Therefore, these messages must be conveyed to the customer in a simplified way.
Remember that today's lifestyle demands quick information capture. After all, today's consumer, the 5.0, is increasingly impatient and critical. That is, think of features such as speeding up audio sent in instant messages and making short videos go viral. They make it clear that we need to adapt to this scenario and create messages that are easy to understand.
How important is visual communication?
Given the factors presented so far, it is clear how challenging working with visual communication for companies can be. However, the importance it provides makes up for the efforts involved. Follow along and understand!