exchanging personal identifiers. The third route is purchasing lists from data brokers. This option is fastest yet riskiest. Brokers in Tbilisi’s growing data‑trade scene advertise consumer records for as low as US \$0.06 each, typically bundled with name, age band, and municipality. But the due‑diligence burden falls on the buyer: you must verify their documentation of opt‑in, examine how recently the list was refreshed, scrub against Georgia’s do‑not‑call registry (managed by the Communications Commission), and confirm that no numbers belong to minors, a category protected by stricter consent thresholds since the 2022 amendments to Georgia’s Personal Data Protection Law.
15 to 20 percent decay. Migrant workers let prepaid SIMs expire during finland phone number data months abroad; rural users churn to seasonal promotions; fixed numbers disappear as fibre‑to‑the‑home spreads. A robust normalisation workflow starts with regex cleaning—strip whitespace, dashes, brackets, and optional leading zeros, then prepend +995 for global uniformity. Next is line‑type detection: algorithms can sort probable mobiles by recognising prefixes 555, 557, 598, 599, 77x, and 78x, while relegating 2xx or 3xx numbers to a voice‑call‑only bucket. You then run HLR or at least silent ping tests to confirm reachability, roaming status, and operator ID. Numbers flagged “absent subscriber” or “unknown” twice in a thirty‑day interval should be suppressed. Finally, overlay consent flags and previous interaction history from your CRM so that you do not spam existing opt‑outs, an act punishable with fines up to 5,000 lari for each complaint.
Once the dataset is clean, success hinges on segmentation. Georgia’s compact geography belies stark regional contrasts. Tbilisi and Batumi boast the highest smartphone penetration and average revenue per user. A1 credit‑rated urbanites, easily identified through appended credit‑bureau tiers or banking‑API partners, respond well to RCS rich‑media promotions and mobile‑app deep links. Kvemo Kartli and Kakheti, by contrast, show stronger uptake for Viber blasts, especially when messages appear in both Georgian and Azerbaijani or Russian; the population there is more linguistically diverse. Seasonal timing matters: during September’s grape harvest, agricultural cooperatives eagerly open SMSs offering same‑day equipment rental or micro‑loan approvals. Retail and hospitality campaigns see click‑through spikes on Friday late afternoons, as many Georgians plan weekend getaways to Gudauri or the wine routes.
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