Content Marketing 3 levels of content
Posted: Wed Jun 18, 2025 3:27 am
Campaigns
Campaigns are shorter but more intensive than projects. Campaigns are often supported by offline media. This content is used to create awareness about the company or to spread important business news. All media are used to force a short-term result (usually awareness and sales).
Step 4: Conversational Content
What content is conversation-worthy? That is the central question that many social media and internet experts are asking themselves today. In order to formulate an answer to this question, we organized a unique study in preparation brother cell phone list for the paper below. The study collected all conversations from a thousand Facebook fan pages of two hundred globally operating brands. In total, more than 770,000 conversations about these brands were analyzed. We did the same exercise for Twitter. Here we selected a random week in June 2011 to analyze tweets about three hundred brands. That gave us 246,000 conversations. In order to gain insight into what people share with each other, we performed data mining (a complex, in-depth analysis of all available conversations and figures) on a million brand conversations. The study provides a lot of detail, but in broad terms these are the conclusions:
The classics still work: contests and games . Content with a game element, contests, it generates a lot of conversations. Together with interaction, this gamification ensures a lot of 'likes'. 'Free' also still works well. If people can get something for free, then that generates conversations. It's not just about free products, but also about free content.
Campaigns are shorter but more intensive than projects. Campaigns are often supported by offline media. This content is used to create awareness about the company or to spread important business news. All media are used to force a short-term result (usually awareness and sales).
Step 4: Conversational Content
What content is conversation-worthy? That is the central question that many social media and internet experts are asking themselves today. In order to formulate an answer to this question, we organized a unique study in preparation brother cell phone list for the paper below. The study collected all conversations from a thousand Facebook fan pages of two hundred globally operating brands. In total, more than 770,000 conversations about these brands were analyzed. We did the same exercise for Twitter. Here we selected a random week in June 2011 to analyze tweets about three hundred brands. That gave us 246,000 conversations. In order to gain insight into what people share with each other, we performed data mining (a complex, in-depth analysis of all available conversations and figures) on a million brand conversations. The study provides a lot of detail, but in broad terms these are the conclusions:
The classics still work: contests and games . Content with a game element, contests, it generates a lot of conversations. Together with interaction, this gamification ensures a lot of 'likes'. 'Free' also still works well. If people can get something for free, then that generates conversations. It's not just about free products, but also about free content.