Nowadays, in the times of crisis we are living in, we are faced with a demanding consumer, with clear ideas and who seeks the greatest benefit for himself, no longer depending solely on a design belize email list or a strategy but going beyond. From this idea arises what we call emotional design. The first time I heard this concept it came from the book Emotional Design written by Donald Norman and it was applied to industrial or product design. It stated that the main objective of emotional design is to make our life more pleasant.
We have moved from designing practical things (they work well, are easy to understand) to products and services that are enjoyable, that bring pleasure and even fun, in short, that make emotions flourish. We feel much more connected to those products or services that are close to us, so true personalization is what makes a big difference.
At IOMarketing we believe in people and we think that emotional design can be applied to all branches of design in general. To do this, it is essential to start from the concept of including the consumer in the entire development process, in this way we can get an idea of to what extent our products influence their emotions, even when they are not aware of them.
