78% of marketing professionals say the industry has changed more in the past three years than in the past five decades, based on data from The State of Marketing 2023 report by HubSpot .
The 7 essential C's for a successful digital marketing plan
Do you want your digital marketing strategy to be a resounding success? Then manufacturing email list you cannot overlook the 7 fundamental C's that every winning plan must incorporate: Customer, Content, Context, Convenience, Coherence, Conversion and Community.
These are the pillars that will not only give structure to your strategy, but will also take it to the next level.
Customer Focus
One of the main reasons why a customer leaves a brand is directly related to a bad experience (37%), according to data from PwC . This percentage is higher in the case of customers from generation Z (42%) and generation X (43%).
Customers are essential for companies, it is thanks to them that a business exists, so any sales, marketing or service effort must be oriented towards them. It is essential to know their needs and what difficulties your service or product solves for them.
Valuable content
Content plays a fundamental role in digital marketing. It can offer guidance on how to use a product or service, resolve queries, exchange valuable content for potential customer data, solve problems or position your page in search engines.
Plus, it's not limited to just one format, it can be offered as video, podcast, infographics, social media posts, blog articles, interviews, and so on.
The content strategy must be well defined if you want to get the most out of it.
Knowing the Context
Knowing the context helps you to properly direct all your efforts, allowing you to connect with your audience, understand their needs and concerns, and act accordingly.
You can also choose the most appropriate channels to reach them, based on their profile, age and online behavior. For example, if your audience is young, they will probably be much more active on social networks like TikTok or Instagram; if they have a more executive profile, you will most likely connect with them through LinkedIn.
Team reviewing effective digital marketing plan
Convenience and opportunity
Convenience and timeliness relate to the ability to reach customers at the right time with the right message. This requires appropriate audience segmentation and monitoring campaign performance in real time.
Use events or happenings that motivate your customers to your advantage, to offer them more satisfying and relevant experiences, so that they identify with your brand and create loyalty towards it.
Consistency with your brand
Consistency across all marketing communications, from your website design to social media posts and ads, helps build a strong, recognizable brand identity.
In the long term, it will help you stay present in the minds of consumers, who will associate your brand with certain values.
Conversion
Refers to the process by which an online visitor takes an action, which can vary depending on the specific objectives of the marketing strategy, but generally involves the visitor moving from being a mere viewer to becoming a potential customer or client.
The main objective is that all marketing efforts are converted into transactions and sales for the company.
