3 trends in email marketing in 2020
Posted: Tue Dec 03, 2024 8:20 am
Already in the middle of January and taking into account what we have seen and experienced in the agency during the past 2019, we would like to make a top 3 of the email marketing trends that we think we will see in 2020. Take note!
1- Automation will be a MUST
At Digital Response, we have seen it first-hand. Automation has become an essential element in an email marketing strategy. In fact, as we mentioned in this post , in 2019 we implemented more than 15 different automated programs for our clients! And we believe without a doubt that the pace will not slow down, quite the opposite.
In 2020, more and more brands and/or companies will be automating their freight forwarders brokers email lists campaigns. Those who have not yet started will take their first steps, and those who have already decided to incorporate an automated email into their strategy will be thinking about what their next one will be.
Let's remember that automation, on the one hand, helps us save time , since as its name indicates, by configuring the process just once, the email or program in question is already permanently automated . In this way, we do not have to worry about doing the process manually over and over again.
On the other hand, it helps us to have a higher quality contact with the subscriber . We will agree that it is not the same to have an email strategy that has an automated Welcome Email to welcome the newcomer and offer him a discount or, for example, a Birthday Email to congratulate him on the day and give him a gift, than one that does not have either of these two programs implemented. The relationship with the client is much closer and more personal.
What kind of emails or automated programs will we see? Here is a list:
Welcome email
Birthday Email
Branded Anniversary Email
Abandoned cart recovery email
Email loyalty
User Lifecycle Program
All of them make an email strategy much more complete and allow for much better control of flows, achieving truly very positive results.
Here are two examples of automated programs. A birthday email from Tous and an abandoned cart recovery email from Havaianas :
2- Campaigns will become increasingly personalized
Gone are the days of sending the exact same email to all subscribers in a database. What may be interesting content for one user may not be for another. And this is where the magic of personalization comes in .
During 2019, at Digital Response we have been working more and more on personalizing the content of our clients' campaigns. This was done to make the emails more relevant to the user who received them. A fact that clearly has a positive impact on the main rates : openings, clicks and conversions.
1- Automation will be a MUST
At Digital Response, we have seen it first-hand. Automation has become an essential element in an email marketing strategy. In fact, as we mentioned in this post , in 2019 we implemented more than 15 different automated programs for our clients! And we believe without a doubt that the pace will not slow down, quite the opposite.
In 2020, more and more brands and/or companies will be automating their freight forwarders brokers email lists campaigns. Those who have not yet started will take their first steps, and those who have already decided to incorporate an automated email into their strategy will be thinking about what their next one will be.
Let's remember that automation, on the one hand, helps us save time , since as its name indicates, by configuring the process just once, the email or program in question is already permanently automated . In this way, we do not have to worry about doing the process manually over and over again.
On the other hand, it helps us to have a higher quality contact with the subscriber . We will agree that it is not the same to have an email strategy that has an automated Welcome Email to welcome the newcomer and offer him a discount or, for example, a Birthday Email to congratulate him on the day and give him a gift, than one that does not have either of these two programs implemented. The relationship with the client is much closer and more personal.
What kind of emails or automated programs will we see? Here is a list:
Welcome email
Birthday Email
Branded Anniversary Email
Abandoned cart recovery email
Email loyalty
User Lifecycle Program
All of them make an email strategy much more complete and allow for much better control of flows, achieving truly very positive results.
Here are two examples of automated programs. A birthday email from Tous and an abandoned cart recovery email from Havaianas :
2- Campaigns will become increasingly personalized
Gone are the days of sending the exact same email to all subscribers in a database. What may be interesting content for one user may not be for another. And this is where the magic of personalization comes in .
During 2019, at Digital Response we have been working more and more on personalizing the content of our clients' campaigns. This was done to make the emails more relevant to the user who received them. A fact that clearly has a positive impact on the main rates : openings, clicks and conversions.