What was their goal and how did they end up launching a questionnaire?
At first glance, it seems easy to set up an online store. All you need to do is create a website with your products, set up payment methods, launch a marketing campaign, and start making money. Sounds like a mixed blessing! Euphoria spent many days developing their website. Once it was ready, they launched paid ads on Google, Facebook, and Instagram. They got their first 1,000 visitors but zero sales.
We studied visitor behaviour using Google Analytics and realised that their website needed some tweaking. Tweaking any online business can take forever and requires constant investment, but quick results were needed to get the first sales.
Our marketing team at Marquiz.io suggested using a quiz. Euphoria’s sales team created some questions, launched a quiz on their website, and started testing the new tool. At that point, they decided to cut their marketing budget, and as a result, they started getting fewer visitors. However, visitors started leaving their WhatsApp numbers in exchange for a discount coupon. So, sales managers contacted visitors via WhatsApp, and Euphoria finally started getting its first sales.
