This may all sound like a marketing nightmare
Posted: Tue Dec 17, 2024 4:17 am
For several years now, the traditional toolkit of B2B marketers has been losing its edge. Subjected to masses of advertising and brand messages every day, their buyers have evolved. Today, inbound marketing strategies in B2B are what predominate.
They have become extremely effective at ignoring anything they haven't asked to receive. Their eyes don't see the advertisements and can spot the direct mail lurking in their post. Unsolicited email is instinctively, if not automatically, deleted from the inbox. And cold calls from pushy sales reps are the least pleasant things of all.
Unsurprisingly, the ROI of all of these activities, when used as lead generators, has seen a rapid decline. Which means you need a new set of tools.
but it's actually a dream. This is your chance to avoid costly marketing telegram database tactics that your customers hate and that no longer work. Your chance to embrace a new marketing philosophy, inbound, that will propel you and your company to new heights of success.
Why inbound marketing versus content marketing?
You’ve probably heard of content marketing and may be wondering how it differs from inbound. Both terms are still relatively new and their definitions vary. The way we think about it is that content marketing is a (very good) tactic, while inbound marketing is the strategy.
Inbound marketing is the answer to the question “how do I use content to gain more customers?”
Inbound marketing integrates content marketing with a variety of other digital marketing tactics, such as SEO and email, to maximize traffic, lead generation, and revenue.
Inbound marketing is the act of aligning your digital marketing efforts with your buyer’s new decision-making process. The goal is to expose them to your company’s expertise, whenever and wherever they look for it. To earn their trust, rather than alienate them. And to help the right prospects become your customers.
They have become extremely effective at ignoring anything they haven't asked to receive. Their eyes don't see the advertisements and can spot the direct mail lurking in their post. Unsolicited email is instinctively, if not automatically, deleted from the inbox. And cold calls from pushy sales reps are the least pleasant things of all.
Unsurprisingly, the ROI of all of these activities, when used as lead generators, has seen a rapid decline. Which means you need a new set of tools.
but it's actually a dream. This is your chance to avoid costly marketing telegram database tactics that your customers hate and that no longer work. Your chance to embrace a new marketing philosophy, inbound, that will propel you and your company to new heights of success.
Why inbound marketing versus content marketing?
You’ve probably heard of content marketing and may be wondering how it differs from inbound. Both terms are still relatively new and their definitions vary. The way we think about it is that content marketing is a (very good) tactic, while inbound marketing is the strategy.
Inbound marketing is the answer to the question “how do I use content to gain more customers?”
Inbound marketing integrates content marketing with a variety of other digital marketing tactics, such as SEO and email, to maximize traffic, lead generation, and revenue.
Inbound marketing is the act of aligning your digital marketing efforts with your buyer’s new decision-making process. The goal is to expose them to your company’s expertise, whenever and wherever they look for it. To earn their trust, rather than alienate them. And to help the right prospects become your customers.