Social Media Trends 2023: Here's Everything You Should Know
Posted: Tue Dec 17, 2024 5:18 am
In this month's Monthly marketing recap we will look together at some data related to the new trends related to the world of social media , but also the Google news announced during the annual conference IO/2023 and the state of digital advertising investments in Italy .
Knowing the latest trends in the world of social media is essential, especially for companies that use these channels to achieve their marketing goals. Hubspot recently published a report with trends for the coming months, which highlights some key points on which you should focus for a successful strategy.
Among them we certainly find the commitment to building use a bulk sms service to compile your list communities : followers today are no longer simple followers. They want to feel part of a community of people who share the same interests and ensuring that these people can interact with each other is essential to increase engagement . Your brand therefore becomes a connector through which people can get to know each other and interact, while improving awareness and sentiment towards your brand.
Another growing trend is social commerce . Users are increasingly using social media to find inspiration for new purchases and are coming into direct contact with brands through these channels. Although in Italy there is still no option to buy on Instagram and TikTok with in-app checkout, all companies that have an e-commerce store should implement a shop on their channels in order to provide access to collections and product detail pages. This will help improve visibility and sales, especially when activating a marketing strategy based on the sense of community we talked about above.
Another trend that no company should ignore, and which we have already talked about in the past, is omnichannel . This does not mean being present on all social media channels, but being present on all those where your target audience is present (with diversified content, of course!).
For example, according to statistics, over 9 out of 10 Gen Z Pinterest users also have Instagram, and over 8 out of 10 Gen Z Instagram users watch videos on YouTube. It should also be noted that Pinterest and Instagram are the favorite apps of users who are most likely to use social media for inspiration; those who use Twitter and Reddit together, on the other hand, tend to use social media to find groups of like-minded people, and so on. In practice? If I am a perfume brand, it will make sense to be present on Instagram, Pinterest, and YouTube, while if I am a political party or a magazine, my audience will probably be on YouTube and Twitter (and Reddit in some cases, especially if I am addressing people who speak English).
Knowing the latest trends in the world of social media is essential, especially for companies that use these channels to achieve their marketing goals. Hubspot recently published a report with trends for the coming months, which highlights some key points on which you should focus for a successful strategy.
Among them we certainly find the commitment to building use a bulk sms service to compile your list communities : followers today are no longer simple followers. They want to feel part of a community of people who share the same interests and ensuring that these people can interact with each other is essential to increase engagement . Your brand therefore becomes a connector through which people can get to know each other and interact, while improving awareness and sentiment towards your brand.
Another growing trend is social commerce . Users are increasingly using social media to find inspiration for new purchases and are coming into direct contact with brands through these channels. Although in Italy there is still no option to buy on Instagram and TikTok with in-app checkout, all companies that have an e-commerce store should implement a shop on their channels in order to provide access to collections and product detail pages. This will help improve visibility and sales, especially when activating a marketing strategy based on the sense of community we talked about above.
Another trend that no company should ignore, and which we have already talked about in the past, is omnichannel . This does not mean being present on all social media channels, but being present on all those where your target audience is present (with diversified content, of course!).
For example, according to statistics, over 9 out of 10 Gen Z Pinterest users also have Instagram, and over 8 out of 10 Gen Z Instagram users watch videos on YouTube. It should also be noted that Pinterest and Instagram are the favorite apps of users who are most likely to use social media for inspiration; those who use Twitter and Reddit together, on the other hand, tend to use social media to find groups of like-minded people, and so on. In practice? If I am a perfume brand, it will make sense to be present on Instagram, Pinterest, and YouTube, while if I am a political party or a magazine, my audience will probably be on YouTube and Twitter (and Reddit in some cases, especially if I am addressing people who speak English).