Fortunately, email platforms make it easy to measure customer phone number list your return on investment (ROI) and metrics like click-through rates (CTR), open rates, bounce rates, and conversions. This wealth of data allows you to
Check out these email marketing best practices to boost your results for a better ROI.
12 Email Marketing Tips for Successful Campaigns
Email is a cost-effective marketing channel that can drive engagement and conversions when done properly. The downside is that your business isn't the only one competing for your audience's attention.
Here are essential best practices to stand out and improve your campaign's performance:
1. Build a targeted email list
One of the most important aspects of successful campaigns is having a targeted email list. Instead of sending mass emails to a generic list, focus on building a list of subscribers who are genuinely interested in your product or service.
Doing this will ensure higher open and click-through rates and, ultimately, more conversions.
2. Use a real email in the sender’s email address
A rule in the CAN-SPAM Act is to never use "no reply," or a similar phrase, in the sender’s email address (e.g. [email protected]) because this prevents recipients from responding and sometimes even unsubscribing.
Always use a real email address to avoid being flagged as spam. Plus, recipients are more likely to open emails sent by a real email.
3. Have an interesting subject line and preview text
Make your subject line and preview text stand out in a sea of emails by using interesting copy and eye-catching emojis. If you leave the preview text blank, it will pull the first several words of the email body by default.
